When we people ask what makes us different from other online shops, we say content. We can produce interviews, white papers, e-blasts, direct mail. Our editor-in-chief has over 30 years in publishing, our senior copy writer has deep roots in the direct mail business and we all blog. We know what to with content.
We provide copy for:
- Email blasts
- E-mail newsletters
- Web sites
- Landing pages
Most of our content assignments involve working with our clients to get the overall message and story direction. We will interview our clients or any of their resources, record and transcribe the session. For some assignments we’ll do research to augment the story. Then we lock the door and start writing.
Most of us have been editors and we know how to create and live with editorial calendars and deadlines. Like in any other discipline, you’ll find us armed with a process, a schedule and a compulsion to get it done on time.
What makes content different online is that it’s not written in stone. We test it and if our analytics don’t love it, we’ll modify and change it until it works.