Proven SEO Process

Organic traffic is a primary lead-generation and sales channel. As such, SEO cannot be left to chance. We’ll define goals and metrics, and move forward, one step at a time.

Define Audiences & Goals

Get found, over and over. We will understand your audience, whether local or national. We’ll learn your business, value proposition, sales process, your goals, and your KPIs. As your SEO partner, OpenMoves will tailor an SEO strategy for your brand. Our non-cookie-cutter approach will focus on your target markets and their pain points.

Keyword Research & Discovery

The single, most important step toward SEO success is to target the right keywords. Start with keywords gleaned from your experience and sales knowledge. Fine-tune based on search volume and competition. This keyword list will guide our ongoing optimization efforts. Using our SEO platform and other analytics tools, our keyword research and discovery process will reveal the keywords that are relevant and profitable for your business.

Keyword Research and Discovery

Configure Analytics & Dashboards

To paraphrase famed management guru Peter Drucker, you can’t improve what you can’t measure. Our SEO experts will configure and optimize Google Analytics and Google Search Console for your business marketing channels, goals, and KPIs. We’ll train your team on advanced features. With these tools properly configured, you’ll be ready to make data-informed decisions.

Technical and Architectural Audit

Technical & Architectural Audit

Your site’s navigation should help visitors and search engines understand your message, not hide it. OpenMoves SEO experts will ensure that your infrastructure is SEO-sound. We’ll review all high-impact, architectural factors. Our process starts with a full technical SEO audit. We’ll deliver recommendations ranked by impact and ease of implementation. Together, we will improve your site to convert more visitors into customers.

Configure Analytics and reporting

Opportunity Analysis

We’ll perform a comprehensive keyword ranking, link, and opportunities analysis report on key competitors in your market. Provide a baseline report and understand the challenges and the opportunities leveraging data gleaned from our SEO platform and your status relative to your competitors. BTW, all our SEO clients get free access to our SEO platform where you can review  competitors on an ongoing basis.


Our passion is to find your audience and grow your business profitably.


Following recognized SEO best practices, we’ll optimize meta tags, headers, and copy. Prioritize technical tasks with your team and deliver SEO recommendations for new pages and content for your review. We’ll manage implementation of all copy changes through your CMS or provide detailed instructions to your web master. Most important, we will keep the process moving, track the work, and check the results. Then, rinse and repeat.

Regular Reporting

What has your website done for you lately? With OpenMoves’ detailed monthly reporting, you will always know what’s working and what’s not. No guesswork. You will also have access to our SEO platform configured for key metrics, keywords, and competitors. You will receive regular, transparent, and actionable reports. Together, we’ll review results and recommendations via regular meetings and make data-driven decisions to drive your business forward.

Douglas Nelson
Director of Deman Generation, Justworks Inc.


What our Cutomers
are Saying

Justworks Inc is a fast growing PEO providing a SAAS platform for payroll, benefits, HR, and compliance to small businesses. The OpenMoves team helped Justworks increase its qualified leads while reducing lead cost with a comprehensive Paid Media strategy leveraging Google AdWords, Facebook/Instagram, LinkedIn, Twitter, as well as Demand-Side Platforms.

Client Success

“OpenMoves manages the SEO of — a Henry Schein publication. Nearly every monthly review reveals outstanding year-over-year growth of site traffic. OpenMoves offers an exceptional level of project management and attention to details …”

– Natalie @ Sidekick, Henry Schein Dental

Client Success

“We work with them for several years and their SEO team is experienced, professional and methodical. Over time, they significantly increased our organic leads and rankings in our local competitive region.”

– Elina @ CAHE

Client Success

“Signature Auto is proud to be a leader in sales and customer service in New York auto leasing, and the OpenMoves professional SEO strategies have helped us achieve leadership in the digital landscape as well.”

– Allan @ Signature Auto

Client Success

“Managing the SEO performance of over a hundred franchise satellite sites is not an easy task. OpenMoves helped us with their strategic consulting services to grow the organic traffic for our entire system of sites.”

– David @ TAB