Author Archive for: Brian Cooper

Anatomy of a Blog Post

How to Write Content for Maximum SEO

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Constructing a blog post for easy reading and maximum impact takes thought and planning. Here then, are some tips on how to structure posts in a way that will engage visitors, encourage them to spend more time browsing deeper, and increase the likelihood they will share your posts.

Read MoreFebruary 1, 2017

The Most Common SEO Pitfalls – Part 3

SEO Pitfalls Part 3

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This is the third and final installment of my series on common SEO pitfalls. We have to date reviewed 6 common SEO oversights – 3 each in Part 1 and Part 2, In this post we will look at the …

Read MoreSeptember 9, 2016

Articles We Liked This August

Articles We Like To Read

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About once a month we ask our team to note a few articles they’ve liked recently. Some are directly related our practice of digital marketing, SEO, PPC, social media, email marketing and so on. But the connection can be loose …

Read MoreAugust 22, 2016

The Most Common SEO Pitfalls – Part 2

SEO

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In the first post on this topic, I touched on several common SEO pitfalls: Assigning primary ownership for the website to the wrong department Using a custom platform without good reason Not assigning appropriate resources to keep your site dynamic …

Read MoreJune 9, 2016

The Most Common SEO Pitfalls – Part 1

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As a search marketing agency, we hear a lot of SEO success stories and many tales of misery and woe as well. SEO takes planning and thought. It is never a “set it and forget it” deal. But still, sometimes …

Read MoreMay 24, 2016

Google Drops Sidebar Ads – What it Means for Small Business

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Google just launched a major change in the layout of the Google search results page (SERP) that has the search community talking! This change is big! So why did Google do it and what does it mean for you as an owner of a small business, and your AdWords strategy?

Read MoreMarch 21, 2016
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