SEO

As we all reflect on ’21 it’s our turn to make a few predictions in '22. Read OM predictions for performance marketing in the year ahead.

The importance of SEO is not up for serious debate anywhere. However, SEO is an umbrella term that encompasses everything that can be done to improve a website’s search engine ranking. There are [...]

If you are a business owner who has a site with original content, or you’re planning the creation of fresh content, a hub & spoke model is an excellent way to organize it all. As a content [...]

Moving is stressful! But this move can be smooth if you plan correctly.

As the pandemic evolves, we are monitoring the effect on our SEO clients and organic search trends in general, whether local or national. Visit this page for regular SEO related COVID-19 updates.

SEO is a zero-sum game. When you lose rankings, another site wins in the SERPs (search engine results page). If you don't stay on top of your SEO your competition will. On the other hand, if you [...]

To prevent the spread of COVID-19, known as ‘The Coronavirus,’ governments, communities, and businesses around the world are closing or minimizing operations. Individuals are increasingly [...]

In its 2014 edition of the Search Quality Guidelines, Google introduced the concept of “E-A-T,” or Expertise, Authoritativeness, and Trustworthiness. In the most recent version of the Guidelines, [...]

“At its core, Search is about understanding language. It’s our job to figure out what you’re searching for and surface helpful information from the web, no matter how you spell or combine the [...]

If you've ever typed a question in Google and been returned an answer in a box, right at the top of the Google search results page, you were looking at a featured snippet. They are also called [...]