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Home » SEO
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How to Use the Hub & Spoke Content Model for Better SEO
In SEO
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How to Use the Hub & Spoke Content Model for Better SEO

By Jason OConnor

If you are a business owner who has a site with original content, or you’re planning the creation of fresh content, a hub & spoke model is an excellent way to organize it all. As a content [...]

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Migrating to Shopify Ecommerce: SEO Uncomplicated
In eCommerce | SEO | Shopify
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Migrating to Shopify Ecommerce: SEO Uncomplicated

By Justin Pinkus

Moving is stressful! But this move can be smooth if you plan correctly.

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SEO: Latest Corona Virus Updates
In Coronavirus | SEO
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SEO: Latest Corona Virus Updates

By Brian Cooper

As the pandemic evolves, we are monitoring the effect on our SEO clients and organic search trends in general, whether local or national. Visit this page for regular SEO related COVID-19 updates.

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Don’t Stop Your SEO
In Coronavirus | SEO
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Don’t Stop Your SEO

By Brian Cooper

SEO is a zero-sum game. When you lose rankings, another site wins in the SERPs (search engine results page). If you don't stay on top of your SEO your competition will. On the other hand, if you [...]

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Coronavirus – SEO Crisis Prevention and Management
In Coronavirus | SEO
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Coronavirus – SEO Crisis Prevention and Management

By Justin Pinkus

To prevent the spread of COVID-19, known as ‘The Coronavirus,’ governments, communities, and businesses around the world are closing or minimizing operations. Individuals are increasingly [...]

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E-A-T Your Heart Out – How to Improve Expertise, Authority & Trust
In SEO
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E-A-T Your Heart Out – How to Improve Expertise, Authority & Trust

By Jason OConnor

In its 2014 edition of the Search Quality Guidelines, Google introduced the concept of “E-A-T,” or Expertise, Authoritativeness, and Trustworthiness. In the most recent version of the Guidelines, [...]

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Google’s Natural Language Processing Updates and SEO
In SEO
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Google’s Natural Language Processing Updates and SEO

By Patty Ptacek

“At its core, Search is about understanding language. It’s our job to figure out what you’re searching for and surface helpful information from the web, no matter how you spell or combine the [...]

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How to Find, Earn and Leverage Featured Snippets
In SEO
Posted

How to Find, Earn and Leverage Featured Snippets

By Jason OConnor

If you've ever typed a question in Google and been returned an answer in a box, right at the top of the Google search results page, you were looking at a featured snippet. They are also called [...]

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How to Use Your Unique Business to Make Content That Earns Links
In SEO
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How to Use Your Unique Business to Make Content That Earns Links

By Jason OConnor

Imagine getting more organic search traffic and more relevant back links simply by taking advantage of your hard-earned knowledge and information in your field to produce content that earns [...]

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The Most Common SEO Pitfalls
In SEO
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The Most Common SEO Pitfalls

By Brian Cooper

A successful SEO strategy takes planning, especially during the site design stage. Misconceptions about search marketing or errors in planning can sometimes lead your efforts astray, leaving you [...]

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