SEO

As the pandemic evolves, we are monitoring the effect on our SEO clients and organic search trends in general, whether local or national. Visit this page for regular SEO related COVID-19 updates.

SEO is a zero-sum game. When you lose rankings, another site wins in the SERPs (search engine results page). If you don't stay on top of your SEO your competition will. On the other hand, if you [...]

To prevent the spread of COVID-19, known as ‘The Coronavirus,’ governments, communities, and businesses around the world are closing or minimizing operations. Individuals are increasingly [...]

In its 2014 edition of the Search Quality Guidelines, Google introduced the concept of “E-A-T,” or Expertise, Authoritativeness, and Trustworthiness. In the most recent version of the Guidelines, [...]

“At its core, Search is about understanding language. It’s our job to figure out what you’re searching for and surface helpful information from the web, no matter how you spell or combine the [...]

If you've ever typed a question in Google and been returned an answer in a box, right at the top of the Google search results page, you were looking at a featured snippet. They are also called [...]

Imagine getting more organic search traffic and more relevant back links simply by taking advantage of your hard-earned knowledge and information in your field to produce content that earns [...]

A successful SEO strategy takes planning, especially during the site design stage. Misconceptions about search marketing or errors in planning can sometimes lead your efforts astray, leaving you [...]

SEO is not mystical. There is really only one goal – make your site the best in your market. But the actual day to day work of SEO requires planning and often-times, expert execution. What’s your [...]

As digital marketers, SEO practitioners, and business owners, we want to take advantage of any tools Google provides to speak directly to potential new clients. Google My Business is one of those [...]