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Email Marketing

Email Marketing Specialist (remote freelance/full-time)

Email Marketing Specialist (remote freelance/full-time)

Job Summary

OpenMoves is looking for an experienced and talented email marketing specialist to join our performance marketing team. The Email Marketing Specialist has a solid foundation in email marketing, marketing automation and is very familiar with a variety of email and marketing automation platforms. You will be responsible for deploying daily emails, conceptualizing and setting up drip campaigns, managing A/B tests on a regular basis and working with and supporting a portfolio of clients. You are driven by results, have a deep understanding of email analytics and passionate about optimizing your campaigns for greater success. This role requires an independent self-starter who can work remotely with a team and help us grow by providing positive marketing outcomes and trusting relationships with our clients.

Responsibilities and Duties

  • Conceptualize and develop email campaigns based on client goals, audience, branding etc.
  • Develop and implement daily, weekly and automated email campaigns
  • Develop and provide weekly or monthly reporting, and analyze data to determine ways to optimize performance to improve conversion and retention
  • Work with client and copywriters and designers to develop email calendars and schedules
  • Setup A/B and multi-variate tests to improve performance and optimize results
  • Ability to understand, solve technical email marketing issues
  • Coding, customizing, deploying and optimizing email campaigns
  • Partner closely with internal and external stakeholders
  • Ensure marketing automation programs and campaigns follow best practices for deliverability and performance
  • A passion to keep up with best practices in the email marketing world.

Qualifications and Skills

  • The Email Marketing Specialist will have a range of both technical and creative skills. A strong understanding of web analytics and performance optimization strategies is essential.
  • Three to five years of relevant digital marketing / web content marketing experience with a particular emphasis in email marketing
  • Experience with B2B lead generation and B2C ecommerce clients
  • Experience with email and marketing platforms such as Klavio, Dotdigital, Marketo or similar
  • Experience with HTML, CSS, and Adobe Creative Suite
  • Intermediate copy writing skills
  • Intermediate graphic design skills
  • Ability to prioritize multiple objectives within a fast-paced, changing environment
  • Confidence in project management and presentation skills
  • Team player, with enthusiastic attitude to exceed client expectations

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The Benefits of Being an “OpenMover”.

Work-Life Harmony

Working remotely has been part of our DNA since our start in 2000. Whether digital nomads or New York locals, our full-time, part-time, and contract team members operate more efficiently without an office to report to, leaving more time for friends, family, and the things they love (outside of work).

Set Your Own Schedule

We thrive on flexible schedules. Potentially our team members can work any hours they like — as long as they fulfill their responsibilities, make themselves available for clients and colleagues, and get the job done.

Health Coverage

Affordable healthcare accessible via smartphones and devices? Yes, that’s part of the package for full-time employees. Our plan offers comprehensive coverage, including health, vision, and dental benefits.

Continue Your Education

We think that active learning keeps you razor-sharp, forges new connections, and lays the foundation for career growth. That’s why we have a budget earmarked for online courses and live events and conferences.

Wellness Perks

When you feel good, our team performs better! It’s a win-win all-around. We even help you maximize your free time with wellness perks including a monthly allowance for gym memberships and bike-share programs (for full-timers).

Mental Health Benefits

Your state of mind is just as important as your physical state. That’s why our company’s extensive healthcare plan includes online mental health therapy and healthcare support for you and your loved ones. (for full-timers)

Curious about other positions?

We have other employment opportunities available if this one isn’t quite right.

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