Blog, Tweet, Repeat: 5 Blog Posting Secrets No One Told You

It’s no secret that blogging is essential to the online life of your business. Some argue that the difficult tasks in blogging are: coming up with content; getting someone to write it; and repeating in a cyclical fashion. But that’s not the hard part. Getting your blog out in the world for people to read is when the real work begins.

Secret #1: Knockout Headlines

People really do judge a book by its cover – or a blog by its headline. Before you even begin writing your blog, spend most of the time writing the headline.  Use numbers, as in, “Top 5 Tips,” so people know what to expect in the blog post. When possible add questions into your headline to entice the reader. Did we allure you with our headline? If you’re still reading this then there you go.

Write Right Hook Headlines

Write Right Hook Headlines

Secret #2: Think of Twitter When You Write

Blogs and Twitter are a great combination

Blogs and Twitter are a great combination

When writing your blog content think about tweetable snippets from which you can easily extract social posts. When you’re setting up your scheduled tweets and social media posts you can just grab these sentences for “tweet and go” efficiency. This applies to artwork and images as well. Keep different variations of twitter posts on file so you can easily upload and tweet throughout the day. Some experts recommend tweeting fifteen times a day.

You should also pay some mind to SEO while writing your blog content. Search engines love new content so try to focus your blog around one or two keywords. Be sure to use different variations of your keywords throughout the post.

Secret #3: Email Content

If you’re ever at loss for what kind of content to put in your monthly newsletter, a blog is the perfect filler or even the main meal.  It’s a great way to keep in touch with your customers and, by alerting them to a new blog post, you will drive more traffic to your website. Don’t forget to re-mail the non-openers. And make sure to encourage sharing with social share buttons.

Emails are great to highlight blog posts, but proofread first!

Emails are great to highlight blog posts, but proofread first!

Secret #4: Tweet, Post and Pin

If a bear posts a blog in the forest, will anyone know? That depends on the WiFi, of course. Once your blog is live start setting up tweets and posts on Facebook. Now is a good time to resize blog images for each social network. Don’t forget to make the images square and larger for Pinterest and Instagram (600 x 600 work best).

Honesty always wins, and this post gives people reason to check in

Honesty always wins, and this post gives people reason to check in

You can never go wrong with a “shout out” and a thank you

You can never go wrong with a “shout out” and a thank you

Advertise some positive press

Advertise some positive press

Secret #5: Recycle Old Content

Please don’t repeat just any old post. You’ll need to dig deep into Google Analytics or other site monitoring software to establish which blog posts had the best traffic.  If you feel you can improve the life of an older blog then re-edit with some new facts and freshen up with new artwork. Keep a close watch on your stats so you have a plan going forward.

You don’t have to tell everyone your post is old, but in this case it’s appropriate

You don’t have to tell everyone your post is old, but in this case it’s appropriate

 

All that hard work should never be deleted

All that hard work should never be deleted

Now that this blog is complete, be on the lookout for our tweets and posts. #newblogpost

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