Blog, Tweet, Repeat: 5 Blog Posting Secrets No One Told You
It’s no secret that blogging is essential to the online life of your business. Some argue that the difficult tasks in blogging are: coming up with content; getting someone to write it; and repeating in a cyclical fashion. But that’s not the hard part. Getting your blog out in the world for people to read is when the real work begins.
Secret #1: Knockout Headlines
People really do judge a book by its cover – or a blog by its headline. Before you even begin writing your blog, spend most of the time writing the headline. Use numbers, as in, “Top 5 Tips,” so people know what to expect in the blog post. When possible add questions into your headline to entice the reader. Did we allure you with our headline? If you’re still reading this then there you go.
Secret #2: Think of Twitter When You Write
When writing your blog content think about tweetable snippets from which you can easily extract social posts. When you’re setting up your scheduled tweets and social media posts you can just grab these sentences for “tweet and go” efficiency. This applies to artwork and images as well. Keep different variations of twitter posts on file so you can easily upload and tweet throughout the day. Some experts recommend tweeting fifteen times a day.
You should also pay some mind to SEO while writing your blog content. Search engines love new content so try to focus your blog around one or two keywords. Be sure to use different variations of your keywords throughout the post.
Secret #3: Email Content
If you’re ever at loss for what kind of content to put in your monthly newsletter, a blog is the perfect filler or even the main meal. It’s a great way to keep in touch with your customers and, by alerting them to a new blog post, you will drive more traffic to your website. Don’t forget to re-mail the non-openers. And make sure to encourage sharing with social share buttons.
Secret #4: Tweet, Post and Pin
If a bear posts a blog in the forest, will anyone know? That depends on the WiFi, of course. Once your blog is live start setting up tweets and posts on Facebook. Now is a good time to resize blog images for each social network. Don’t forget to make the images square and larger for Pinterest and Instagram (600 x 600 work best).
Secret #5: Recycle Old Content
Please don’t repeat just any old post. You’ll need to dig deep into Google Analytics or other site monitoring software to establish which blog posts had the best traffic. If you feel you can improve the life of an older blog then re-edit with some new facts and freshen up with new artwork. Keep a close watch on your stats so you have a plan going forward.
Now that this blog is complete, be on the lookout for our tweets and posts. #newblogpost