Timely, Transparent Reporting

We remove the guesswork. You’ll receive timely, cross-channel reporting on the KPIs that make your business tick.

PPC Reporting
PPC Reporting

Advertising Reports

Based on your availability, you’ll receive regular reports, phone calls, dashboards, and emails for full transparency. Customized dashboards based on your advertising channels (Adwords, Bing, Facebook, DSP, etc.) , key success metrics, and attribution modeling. Reporting on success is easy — creating success is hard. We’ll always focus on actionable strategies, not just report formats.


Paid Search & Paid Social

Attribution Models

Visitors interact with multiple marketing channels (Google, Facebook, YouTube, etc.) before converting on your site. If you give 100% credit for the sale to “last  click,” you credit “closers” but not initial interactions (first click) which may later lead to sales. To optimize advertising spend, we’ll track visitors’ conversion paths which are often more complex than first meets the eye.

PPC Success Metrics

Track the metrics that drive your business. Revenue, Cost Per Acquisition (CPA), Cost Per Lead (CPL), Return On Advertising Spend (ROAS), Conversion Rate, Average Order Value (AOV), and more. Let’s not be fooled by vanity KPIs. We’ll show you the facts.

PPC Report Screen

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Douglas Nelson
Director of Demand Generation, Justworks Inc.


What our Cutomers
are Saying

Justworks Inc is a fast growing PEO providing a SAAS platform for payroll, benefits, HR, and compliance to small businesses. The OpenMoves team helped Justworks increase its qualified leads while reducing lead cost with a comprehensive Paid Media strategy leveraging Google AdWords, Facebook/Instagram, LinkedIn, Twitter, as well as Demand-Side Platforms.

    Client Success

    “OpenMoves helped me improve the efficiency and scale of my campaigns by reducing CPA and increasing my ROAS …”

    – Ronnie @ Orthofeet

    Client Success

    “OpenMoves has made a huge difference to my lead generation. Their multi-channel approach to PPC, SEO, and Social enabled me to gain top web presence in a very competitive market and increased my top line revenue.”

    – Yaniv @ Paragon

    Client Success

    “We’ve been working with OpenMoves for a few years and are particularly impressed with their knowledgeable team members whom we have worked closely with and who deliver top-notch client service and PPC results.”

    – Lauren @ Snow Joe

    Client Success

    “We challenged OM to effectively promote dozens of local swim clinics nationally using Facebook and AdWords. This requires constant monitoring, learning and adjusting the campaigns based on real-time analysis. It’s working big time.”

    – David @ Fitter & Faster