Case Study: SPARX
Sparx Hockey is an innovative startup offering a unique at-home skate sharpener used by hockey players ranging from competitive youth players to olympic athletes and NHL pros. Sparx offers game changing performance for competitive players and is a major time saver compared to bringing skates to local shops to be regularly sharpened. Sparx was founded in 2013 with a goal of helping players achieve peak performance.
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Return on Ad Spend typical across all PPC channels
OpenMoves was engaged by Sparx Hockey early in 2018 to plan and implement an improved PPC and SEO strategy that would grow ecommerce results, especially growing sales of the flagship skate sharpener product.
The OpenMoves team developed a strategy focused around search ads on Google and Bing, Social Media ads on the Facebook/Instagram platform and a complete SEO strategy. The overall project was a major success in 2018 with year over year results including:
Modern B2C ecommerce PPC is landscape requiring both creative ideas and strong tactical execution. Sparx has several direct competitors fighting for market share in the skate sharpeners category, and more broadly Sparx competes with other sporting goods expenses that hockey players must evaluate. Some of the specifics of the Sparx landscape and challenge included,
Seasonality. The hockey market is of course a seasonal market, with demand rising in Q4 / Q1 and falling during the summer months. OpenMoves worked with the Sparx marketing team to develop monthly target budgets that were sensitive to seasonality and worked to prioritize campaign activation based on monthly budget and seasonal demand.
“OpenMoves has been a great partner to help us hit and exceed our goals in 2018 and we’re excited to keep growing with them in 2019. The OM team is very experienced, responsive and capable and our results with OM have been much better than with past agencies. They are a great partner and really understand digital marketing for growth.”
-Steve Jones, Vice President, Marketing & Customer Acquisition at Sparx Hockey
Above image shows year over year revenue growth (blue represents current year, orange represents previous year)
Both Sparx Hockey and OpenMoves were very excited to see the strong results PPC was able to deliver in 2018 and we’ve set aggressive goals for growth in 2019 as well. Speaking for Sparx, VP of Marketing & Customer Acquisition Steve Jones commented,
OpenMoves is proud of our success with Sparx and excited to continue to drive growth for B2C ecommerce brands seeking performance marketing through PPC and SEO. To learn more about how we can help your brand achieve profitable growth through digital advertising, please contact us today.