Client iCONTACT
How iContact grew Organic Leads by 165% in 6 Months
OVERVIEW
iContact is a leading email marketing platform providing intuitive email marketing software for small businesses. Their goal is to help customers engage, WOW and grow their audiences. iContact’s tools help businesses create impactful emails in minutes, while offering opportunities to test, grow and better understand their audience. iContact’s affordable options for all customers allow them to scale their account as their audience grows.
iContact engaged OpenMoves to launch a comprehensive SEO plan in May of 2022. Our scope of work included technical SEO, on-page SEO, and content strategy. Our agreed goals and KPIs were to increase the number of relevant keywords ranking on page 1, grow organic traffic, increase the number of leads, and ultimately conversions to paid plans. The team successfully mounted an organic effort that achieved top results in record time.
48%
Organic sessions increased
165%
Leads improved
55%
growth of Page 1 Keywords
CLIENT TESTIMONIAL
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OpenMoves SEO team has been the linchpin in iContact's SEO strategy. Their experience, creativity and strategy has produced strong results for us. The OpenMoves team understands SEO fundamentals, and their ability to work cross functionally with iContact has been a great asset. Their commitment to proven white hat methods makes us feel confident in our SEO strategy and growth as we continue our partnership into 2023.
THE CHALLENGE
Competitive Industry
While some competitors have expanded features, additional marketing offerings, and live chat service targeting larger companies. iContact remains focused on supporting small and medium businesses. Additional competition comes from all ESPs offering varied additional content including blogs, podcasts, original films, and other wide-ranging content to help capture top-funnel browsers.
Technical Challenges
iContact has a number of pages and subdomains that are beginning to age. There was an opportunity to update the pages while addressing some technical errors impeding crawling. iContact quickly addressed our recommendations with immediate positive results.
Content Challenges
iContact has an authoritative domain that helps new content rank well. Our challenge, has been to research and discover new, relevant, and popular topics that haven’t been written about before as part of a Hub and Spoke strategy. Creating new opportunities for iContact to craft and post relevant content has positioned them as an authority in the ESP field driving an noticeable increase in new, top-funnel traffic.
OPENMOVES SEO TEAM
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iContact has been a joy to work with because they understand digital marketing and have been great at implementing all our recommendations. Although it’s a very competitive industry, we’ve found success in laser-targeting our SEO efforts for maximum gains.
THE SOLUTION
Comprehensive Technical SEO Audit
Main site title tag review and recommendations
Blog title tag review and recommendations
Repeat regular technical SEO audits
Deliver broken pages with backlinks reports
Content and Keyword Development
Develop and work from a master keyword list
We regularly find and optimize striking distance keywords
Page and blog optimization recommendations
Internal linking strategies to help boost rankings
Create lead-generation and blog content calendars
Hub and Spoke Methodology
Identify hub pages and optimize
Internally link to each hub from relevant, supporting content
Competitor Gap Analysis
Identify top brand and organic competitors and content they rank for that our client doesn’t
Recommend topics to target with new content
Provide new content briefs
Conversion Rate Optimization Recommendations
Use heat-mapping software to learn how users interact with site
Make UX and content recommendations to improve conversions
By focusing on these SEO tactics and working hand in hand with the iContact team, we were able to grow organic sessions by 34% and organic leads by 56% compared to the previous time period, and 48% and 165% respectively, compared to the same time frame, last year.
If you would like to talk to us about improving your organic results, we’ll be happy to discuss and provide a free audit and strategy deck for your site.
Let’s discuss how we can increase your revenue
SPARX
Maximizing Sales and Growth with an Improved PPC and SEO strategy.
