Off-Page SEO Strategy Delivers 64% Growth in Organic Leads for Enterprise HR Services Company
Our client is a national enterprise HR and payroll services company. They are a leading player in a highly competitive industry, and have a large, lead-generating website. Our SEO team was tasked with improving keyword ranking, growing sessions, and increasing organic lead generation from important pages on their website.
Along with building out hubs & spokes with strategic internal linking, page optimizations, and original content creation, we were tasked with a large white-hat backlinks project to improve site authority. Here’s more on this process.
improvement in leads from organic
improvement in organic rank
improvement in organic sessions
Top 5 Considerations
OPENMOVES SEO TEAM
iContact has been a joy to work with because they understand digital marketing and have been great at implementing all our recommendations. Although it’s a very competitive industry, we’ve found success in laser-targeting our SEO efforts for maximum gains.
We created an enterprise backlink strategy using these steps:
Agree on budget
Compile list of target pages on the client site – use OpenMoves’ formulas to determine which pages are best to build links to
Optimize these pages bearing in mind the target keyword phrase and the ideal anchor texts
Identify and vet potential backlinking sites – use our criteria to determine which are best for our high-end, BtoB lead-generation site
Outreach to the final list of backlinking sites
Identify and add unlinked brand mentions to the final potential backlinking sites list; reach out to them asking that they link back to our client site
Track every link built recording the target page’s performance metrics before and after
Report on results
Adjust as necessary based on results
Our Criteria for Backlinking Sites
Minimum 1k monthly visitors from organic search
Social media presence
Majority of traffic from the U.S.
An average domain authority of 50+
Backlink Development – Big Wins
Link Target Pages after Optimizations and Backlinks
These results validated our strategy and our client was more than satisfied. When following best practices and providing real value to website visitors, an off-page SEO link building campaign can significantly move the needle.