OM3 New Video Widget

“Videos are the next best thing to being there in person. You can inform and entertain while being respectful of your audience’s time. They’ll certainly stand out in an inbox full of text and bad formatting.” videotran

A question we often hear is “How can I add a video to my email?” The answer to that is, technically, you can’t, well not the video itself.  Cross-platform compatibility with every email client is just not there yet.  We do have a workaround that is easy enough but without good image editing software and skills it has been a bit of a hassle for non-coding users.

Well no more, adding videos is now a snap. We have recently added a new feature to our drag & drop editor that you need to know about if you want to engage your audience with informative and entertaining content. Your readers watch video, all the stats tell us that this is a successful strategy to keep your readers engaged.

Now by simply dragging over our new video widget you can simply add the url of the hosted video and Viola! … You have a video capture that is already linked to the video source. You can even decide if you want to see the video player or not. If you do want to add your own image that option is available for you too.

As with all our drag & drop widgets you can move the placement of the widget around until you get it just right.  Adding video content to your campaigns has never been easier.

Looking for more tips? Visit our OM3 Knowledge Base Center

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1 Litt, Michael, “How To Use Video To Enhance Your Email Marketing Campaigns,” Marketing Land, August 14, 2015, accesses 2/23/2016,  from http://marketingland.com/use-video-enhance-email-marketing-campaigns-137982
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