Email Marketing

AI or “Artificial Intelligence” has been the talk of the town and it’s the same for the email marketing world, but AI has been around for a while. AI is already used for many aspects of Email [...]

If you want to be taken seriously and get the most out of your email marketing, then it’s important that you avoid these common mistakes.  

As we enter 2023, it’s important for businesses to consider their email marketing strategies in order to remain competitive and effectively reach their target audience. In today’s [...]

What is dark mode for email? In dark mode, an email program takes an email designed with a light background and dark text and inverts it to a dark background with light text.  Who is using [...]

It’s a fact: One in every four of your email subscribers will stop engaging with your content. Often, a lost customer will show signs of becoming an inactive subscriber before dropping off, yet [...]

The strong ROI of email marketing is undeniable, and with its continued growth as a digital channel, it’s so important to get email right. Your leads and sales depend on it! This month, we caught [...]

Now that we're collectively visiting brick and mortar stores less frequently - likely a permanent shift - the customer experience must transition to the digital space. Email is the tactic best [...]

This fall, Apple’s iOS 15 update introduced a range of new privacy features. Two of these directly impact marketers, and email marketers in particular. These updates are causing major changes in [...]

Sending out campaigns is the easier part of email marketing. Figuring out when to change things up or what to spend more time on can be tricker. However, digging up insights into hits and misses [...]

B2B companies know they need to keep an eye on prospects for cues that they’ve accelerated from cold to warm to sizzling. Well-timed contact can pay off in increased interest and conversions