Email marketing thrives on precision, and segmentation is the secret sauce that transforms generic campaigns into highly personalized experiences. In Best Segments to Use and Monitor in [...]

Email remains one of the most powerful tools brands can use to engage with their audience. However, the line between effective communication and overwhelming clutter can often become blurred. [...]

In the rapidly evolving landscape of email & digital marketing, adding gamified elements like points systems, challenges, and interactive games has emerged as a powerful strategy to create a [...]

You may be thinking that it’s summer and way too early to be thinking about the holidays. However, holiday seasons are a prime opportunity for businesses to capitalize on increased consumer [...]

Here are some tips on how to effectively use automation and different types of automated flows to elevate your email marketing strategy.

In the realm of digital commerce, email marketing stands as a cornerstone of success, boasting unparalleled reach and remarkable ROI potential. However, recent updates from tech giants Yahoo and [...]

Google and Yahoo have both announced new email authentication requirements that will be enforced starting February 2024. Here's all you need to know to adapt your strategies.

AI or “Artificial Intelligence” has been the talk of the town and it’s the same for the email marketing world, but AI has been around for a while. AI is already used for many aspects of Email [...]

If you want to be taken seriously and get the most out of your email marketing, then it’s important that you avoid these common mistakes.  

As we enter 2023, it’s important for businesses to consider their email marketing strategies in order to remain competitive and effectively reach their target audience. In today’s [...]