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Author Archive for: "roselanaro"
Home » Archives for Rose Lanaro
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Blog Topics
How to Broaden Your Marketing Campaigns: Integrate & Innovate with OM3
In Email Marketing
Posted

How to Broaden Your Marketing Campaigns: Integrate & Innovate with OM3

By Rose Lanaro

You’re a small business marketer regularly sending a monthly newsletter to your prospect list. You have been emailing for a while now, you’ve developed your brand with your contacts, and now you [...]

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OM3 New Video Widget
In OM3 Knowledge Base
Posted

OM3 New Video Widget

By Rose Lanaro

A question we often hear is “How can I add a video to my email?” The answer to that is, technically, you can’t, well not the video itself.

READ MORE
Are You The Account Admin? Then Take Control!
In OM3 Knowledge Base
Posted

Are You The Account Admin? Then Take Control!

By Rose Lanaro

Being the account admin has the advantage of assigning account users — and removing them — as needed.  But just because you are the account administrator doesn’t mean you are the one [...]

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Send Time Optimization
In OM3 Knowledge Base
Posted

Send Time Optimization

By Rose Lanaro

If you want to maximize your open rate you can try the new “Send Time Optimization” feature that allows you to send emails to subscribers based on their last open time.

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Creating Surveys and Forms in OM3
In OM3 Knowledge Base
Posted

Creating Surveys and Forms in OM3

By Rose Lanaro

Did you check out our recently introduced Surveys and Forms functionality to complement your business needs? Within the OM3 platform you can now use a drag-and-drop editor to create: Surveys and [...]

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In Email Marketing
Posted

How Can I Resubscribe to Your Newsletter?

By Rose Lanaro

What can you do when a customer or associate — who has previously opted-out from receiving your newsletter — decides he or she wants to continue receiving your email? Perhaps it was [...]

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3-Ways to Help Stay CAN/SPAM and CASL Compliant
In Email Marketing
Posted

3-Ways to Help Stay CAN/SPAM and CASL Compliant

By Rose Lanaro

On July 1, 2014, Canadian anti-spam legislation came into force. For everyone in Canada and for those that maintain business relationships with Canadian clients, you’ll want to review your email [...]

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Score Holiday Points & Build Engagement with Email
In Email Marketing
Posted

Score Holiday Points & Build Engagement with Email

By Rose Lanaro

It’s just the other side of the holiday season and we are just starting to dig in for our 2014 plans, This past holiday season, OpenMoves offered an eGreeting package to clients and prospects and [...]

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Clean Up Yahoo! eMails By 8/15/2013
In Email Marketing
Posted

Clean Up Yahoo! eMails By 8/15/2013

By Rose Lanaro

In June, Yahoo! announced that they would begin to recycle inactive email accounts in an effort to free up thousands of dormant Yahoo! IDs and attract new users. Good, for Yahoo! Work for email [...]

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In OM3 Knowledge Base
Posted

Date Fields To Automate Email Campaigns, Part 2

By Rose Lanaro

Timely emails that help remind customers about their account status or celebrate a yearly event are practical, relevant and perform very well. In a recent study, triggered email campaigns [...]

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