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Archives

Author Archive for: "roselanaro"
Rose Lanaro
  • SEO
  • PPC
  • Email Marketing
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  • Performance Marketing
  • Business Insights
Blog Topics
How to Broaden Your Marketing Campaigns: Integrate & Innovate with OM3
By Rose Lanaro
In Email Marketing, OpenMoves Email System
Posted July 26, 2016

How to Broaden Your Marketing Campaigns: Integrate & Innovate with OM3

You’re a small business marketer regularly sending a monthly newsletter to your prospect list. You have been emailing for a while now, you’ve developed your brand with your contacts, and now you [...]

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OM3 New Video Widget
By Rose Lanaro
In Email Marketing, OpenMoves Email System
Posted January 15, 2016

OM3 New Video Widget

A question we often hear is “How can I add a video to my email?” The answer to that is, technically, you can’t, well not the video itself.

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Are You The Account Admin? Then Take Control!
By Rose Lanaro
In Email Marketing, OpenMoves Email System
Posted October 19, 2015

Are You The Account Admin? Then Take Control!

Being the account admin has the advantage of assigning account users — and removing them — as needed.  But just because you are the account administrator doesn’t mean you are the [...]

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Send Time Optimization
By Rose Lanaro
In Email Marketing, OpenMoves Email System
Posted April 2, 2015

Send Time Optimization

If you want to maximize your open rate you can try the new “Send Time Optimization” feature that allows you to send emails to subscribers based on their last open time.

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Creating Surveys and Forms in OM3
By Rose Lanaro
In Email Marketing, OpenMoves Email System
Posted December 28, 2014

Creating Surveys and Forms in OM3

Did you check out our recently introduced Surveys and Forms functionality to complement your business needs? Within the OM3 platform you can now use a drag-and-drop editor to create: Surveys and [...]

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By Rose Lanaro
In Email List/Newsletter, Email Marketing
Posted November 23, 2014

How Can I Resubscribe to Your Newsletter?

What can you do when a customer or associate — who has previously opted-out from receiving your newsletter — decides he or she wants to continue receiving your email? Perhaps it was [...]

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3-Ways to Help Stay CAN/SPAM and CASL Compliant
By Rose Lanaro
In Email List/Newsletter, Email Marketing
Posted July 25, 2014

3-Ways to Help Stay CAN/SPAM and CASL Compliant

On July 1, 2014, Canadian anti-spam legislation came into force. For everyone in Canada and for those that maintain business relationships with Canadian clients, you’ll want to review your email [...]

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Score Holiday Points & Build Engagement with Email
By Rose Lanaro
In Email Marketing, Optimization
Posted January 19, 2014

Score Holiday Points & Build Engagement with Email

It’s just the other side of the holiday season and we are just starting to dig in for our 2014 plans, This past holiday season, OpenMoves offered an eGreeting package to clients and prospects and [...]

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Clean Up Yahoo! eMails By 8/15/2013
By Rose Lanaro
In Email Marketing, Email Marketing News
Posted August 3, 2013

Clean Up Yahoo! eMails By 8/15/2013

In June, Yahoo! announced that they would begin to recycle inactive email accounts in an effort to free up thousands of dormant Yahoo! IDs and attract new users. Good, for Yahoo! Work for email [...]

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By Rose Lanaro
In Email Marketing, OpenMoves Email System
Posted June 25, 2013

Date Fields To Automate Email Campaigns, Part 2

Timely emails that help remind customers about their account status or celebrate a yearly event are practical, relevant and perform very well. In a recent study, triggered email campaigns [...]

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