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Effective and Unique Call-to-actions

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As email marketers we’re constantly striving to increase open rates, write the best subject lines and get keep our readers engaged. It’s also important to guide your readers with effective and unique call-to-actions so they can do things like “make …

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Read MoreJanuary 5, 2017

Seven (7) Email Marketing Resolutions For 2017

Send Better Emails

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It’s 2017 and you wonder if there are still some simple things you can do to increase your email marketing performance this year. Here are 7 practical tips on getting more out of your email campaigns in 2017. #1: Send …

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Read MoreJanuary 2, 2017

Holiday email marketing… and your lists

Sending Holiday Emails

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It’s that time of the year where increased email marketing and sales/promotions can be expected. However, before you start sending those holiday emails, make sure to make your lists and check them twice.

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Read MoreDecember 8, 2016

Social Media and Google: A Powerful Social Media Combo

Social Media & Google Plan

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Let’s go back to the basics and examine the backbone of this powerful social media combo.

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Case Study: How Autism Speaks Increased Donations By 15%

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Did you know there’s a simple way to reengage prospects ready to donate to your cause? Wouldn’t you love the chance to increase your online donations by >10% with automation?? Cart abandonment emails is a strategy that has been used …

Read MoreDecember 4, 2016
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