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In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]

In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]

Here are five strategies that you can use to improve your performance marketing through a downward trend at the macro level.

Introduction: The Basics of PPC + CRM Integration Success in lead generation and B2B marketing relies on getting qualified leads that convert into customers. Many lead gen campaigns fail because [...]

If you're running Display or YouTube campaigns in Google Ads, auditing and optimizing placement quality is key to getting good results. In this video, Alex explains the surprisingly poor quality [...]

Earlier this year, Google released a document titled “Account Structure Best Practices for Modern Search.” Google releases guidance like this pretty often, so this PDF was not a huge news item in [...]

It’s been about 8 weeks since Apple pushed the iOS14.5 update live for iPhones and iPads around the world. Everyone in the PPC industry was waiting for this update to launch and anticipating [...]

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

Coronavirus has further increased ecommerce shopping demand across industries and around the world. In a landscape where more and more consumers are shifting to online shopping, the tech giants [...]

Promotions are Working Right Now. Data below from remarketing platform Criteo shows that consumers have made an extremely rapid shift from in-store to online shopping through the Coronavirus outbreak.