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Google has recently announced the launch of a new fundamental campaign type in Google Ads: Demand Gen campaigns. This is first new campaign type since Performance Max and will have a major impact [...]

Google’s AI Search product, currently being called Search Generative Experience, is now live for many users through Google Labs. This is Google’s first significant launch and integration of “AI [...]

At the latest Google I/O conference, Google announced and demonstrated the next generation of Google Search that now incorporates Artificial Intelligence. In a blog post titled “Supercharging [...]

AI has been rapidly transforming the digital marketing landscape, and one of the most exciting developments is OpenAI's ChatGPT. This powerful AI-driven tool is changing the game for Google Ads [...]

As TikTok continues to face legal challenges in the United States, the future of the platform remains uncertain. The short-form video app has become a powerhouse for content creators and [...]

In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]

In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]

Here are five strategies that you can use to improve your performance marketing through a downward trend at the macro level.

Introduction: The Basics of PPC + CRM Integration Success in lead generation and B2B marketing relies on getting qualified leads that convert into customers. Many lead gen campaigns fail because [...]

If you're running Display or YouTube campaigns in Google Ads, auditing and optimizing placement quality is key to getting good results. In this video, Alex explains the surprisingly poor quality [...]