Understanding the Upcoming Changes in META’s Advertising Policies Over the last month, META has begun notifying advertisers in the Health & Wellness category on policy changes set to [...]

The Google Ads platform has fundamentally changed over the last 36 months. Some changes have been subtle and ongoing, others dramatic and singular. Moving into 2025 OpenMoves aims to present and [...]

Things have been fairly quiet on the Google Search update front for a few weeks.  But don’t get too comfy – that’s all about to change! On March 5 2024 Google announced a series of updates, [...]

Unlock the power of performance marketing across multiple locations with OpenMoves. Gain insights into strategic campaign segmentation for Google Ads, tailored to your business's unique needs. [...]

Google and Yahoo have both announced new email authentication requirements that will be enforced starting February 2024. Here's all you need to know to adapt your strategies.

As we move through the 2023 holiday season, most brands and advertisers will start working through marketing plans for the upcoming year. What are some trends for 2024? OpenMoves predicts.

Marketing professionals are increasingly recognizing the value of effectively using generative AI, and OpenMoves is no exception. By leveraging the power of this technology, we are able to [...]

At the latest Google I/O conference, Google announced and demonstrated the next generation of Google Search that now incorporates Artificial Intelligence. In a blog post titled “Supercharging [...]

In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]

Here are five strategies that you can use to improve your performance marketing through a downward trend at the macro level.