PPC

Earlier this year, Google released a document titled “Account Structure Best Practices for Modern Search.” Google releases guidance like this pretty often, so this PDF was not a huge news item in [...]

It’s been about 8 weeks since Apple pushed the iOS14.5 update live for iPhones and iPads around the world. Everyone in the PPC industry was waiting for this update to launch and anticipating [...]

Testing automated bidding strategies in your Google Ads account is the best way to learn what works in your account and what doesn't.

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

Coronavirus has further increased ecommerce shopping demand across industries and around the world. In a landscape where more and more consumers are shifting to online shopping, the tech giants [...]

As the economic crisis impacts the entire world, there's inevitably major cut backs in marketing budgets. This has caused Facebook to drop its media costs while creating great discounts for [...]

After launching a Google Ads campaign, many advertisers eventually arrive at the same question – is this effective at driving business?

Promotions are Working Right Now. Data below from remarketing platform Criteo shows that consumers have made an extremely rapid shift from in-store to online shopping through the Coronavirus outbreak.

OpenMoves is monitoring the effects of COVID-19 on PPC. Using data from a sampling of our clients and industry information we’ll share findings and best practices as the volatility continues. [...]