PPC

If you're running Display or YouTube campaigns in Google Ads, auditing and optimizing placement quality is key to getting good results. In this video, Alex explains the surprisingly poor quality [...]

Earlier this year, Google released a document titled “Account Structure Best Practices for Modern Search.” Google releases guidance like this pretty often, so this PDF was not a huge news item in [...]

Amongst Paid Media channels, Paid Social can be perhaps the most difficult to evaluate in terms of performance and overall contribution to a business. Traditional metrics measured by channel [...]

It’s been about 8 weeks since Apple pushed the iOS14.5 update live for iPhones and iPads around the world. Everyone in the PPC industry was waiting for this update to launch and anticipating [...]

Testing automated bidding strategies in your Google Ads account is the best way to learn what works in your account and what doesn't.

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

Coronavirus has further increased ecommerce shopping demand across industries and around the world. In a landscape where more and more consumers are shifting to online shopping, the tech giants [...]

Through an iterative CRO process, your website and landing pages can become more engaging, more persuasive, and ultimately better at driving leads and sales.

As the economic crisis impacts the entire world, there's inevitably major cut backs in marketing budgets. This has caused Facebook to drop its media costs while creating great discounts for [...]

After launching a Google Ads campaign, many advertisers eventually arrive at the same question – is this effective at driving business?