PPC

In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]

In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]

As we look forward to the year ahead its always valuable to look back at your creative campaigns and learn from their performance. We’ve gathered a few of our top performing ads, landing pages [...]

Here are five strategies that you can use to improve your performance marketing through a downward trend at the macro level.

Introduction: The Basics of PPC + CRM Integration Success in lead generation and B2B marketing relies on getting qualified leads that convert into customers. Many lead gen campaigns fail because [...]

ABM is a targeted B2B strategy that gives you the opportunity to target a limited group of high-value targets with a high volume of custom marketing content vs casting a wide net across an [...]

OTT is just a useful stand-in term for a subset of the overall streaming video market that occurs "over the top" of a traditional internet/cable provider. OTT ads allow you to reach consumers [...]

If you're running Display or YouTube campaigns in Google Ads, auditing and optimizing placement quality is key to getting good results. In this video, Alex explains the surprisingly poor quality [...]

Earlier this year, Google released a document titled “Account Structure Best Practices for Modern Search.” Google releases guidance like this pretty often, so this PDF was not a huge news item in [...]

Amongst Paid Media channels, Paid Social can be perhaps the most difficult to evaluate in terms of performance and overall contribution to a business. Traditional metrics measured by channel [...]