Over the last month, META has begun notifying advertisers in the Health & Wellness category on policy changes set to commence January 2025 onwards. First off, there are likely more questions [...]

Today’s media buying strategies have become complex. Opaque campaign types and audience targeting strategies obscure the actual media that is being purchased. Post-click performance analysis is [...]

The Basics of Migration to Automated Bidding Here’s a common statement you might hear from a Google Ads professional: “Our manual CPC campaigns just stopped performing. CPA bidding dominates [...]

In my last blog post, OpenMoves outlined a simple and novel Google Ads script for Google Responsive Search Ads analysis. We created this script using Anthropic’s Claude 3.5 model, which is great [...]

With the constant evolution of digital privacy laws and shift towards a “cookieless” digital world, the importance of first-party data collection and leveraging it strategically has become one of [...]

Unlock the power of performance marketing across multiple locations with OpenMoves. Gain insights into strategic campaign segmentation for Google Ads, tailored to your business's unique needs. [...]

As we move through the 2023 holiday season, most brands and advertisers will start working through marketing plans for the upcoming year. What are some trends for 2024? OpenMoves predicts.

Google has recently announced the launch of a new fundamental campaign type in Google Ads: Demand Gen campaigns. This is first new campaign type since Performance Max and will have a major impact [...]

Chat GPT is quickly transforming the world of digital advertising. Here are 4 helpful tips on how you can harness this powerful tool to enhance your PPC strategy.

Google’s AI Search product, currently being called Search Generative Experience, is now live for many users through Google Labs. This is Google’s first significant launch and integration of “AI [...]