PPC

Google has recently announced the launch of a new fundamental campaign type in Google Ads: Demand Gen campaigns. This is first new campaign type since Performance Max and will have a major impact [...]

Chat GPT is quickly transforming the world of digital advertising. Here are 4 helpful tips on how you can harness this powerful tool to enhance your PPC strategy.

Google’s AI Search product, currently being called Search Generative Experience, is now live for many users through Google Labs. This is Google’s first significant launch and integration of “AI [...]

As TikTok continues to face legal challenges in the United States, the future of the platform remains uncertain. The short-form video app has become a powerhouse for content creators and [...]

In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]

In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]

As we look forward to the year ahead its always valuable to look back at your creative campaigns and learn from their performance. We’ve gathered a few of our top performing ads, landing pages [...]

Here are five strategies that you can use to improve your performance marketing through a downward trend at the macro level.

Introduction: The Basics of PPC + CRM Integration Success in lead generation and B2B marketing relies on getting qualified leads that convert into customers. Many lead gen campaigns fail because [...]

ABM is a targeted B2B strategy that gives you the opportunity to target a limited group of high-value targets with a high volume of custom marketing content vs casting a wide net across an [...]