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What’s Ahead In Performance Marketing for 2022?

By OpenMoves Team

In Email Marketing, PPC, SEO, Social Media

Posted December 30, 2021

What’s Ahead In Performance Marketing for 2022?

As we all reflect on ’21 it’s our turn to make a few predictions in '22. Read OM predictions for performance marketing in the year ahead.

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The Future of Google Ads: Modern Perspectives on Best Practices

By Alex Swerdlow

In Google Ads, PPC, YouTube

Posted October 4, 2021

The Future of Google Ads: Modern Perspectives on Best Practices

Earlier this year, Google released a document titled “Account Structure Best Practices for Modern Search.” Google releases guidance like this pretty often, so this PDF was not a huge news item in [...]

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iOS14.5’s Impact on Facebook Ads Performance: What We’ve Seen so Far

By Alex Swerdlow

In Paid Social, PPC

Posted June 16, 2021

iOS14.5’s Impact on Facebook Ads Performance: What We’ve Seen so Far

It’s been about 8 weeks since Apple pushed the iOS14.5 update live for iPhones and iPads around the world. Everyone in the PPC industry was waiting for this update to launch and anticipating [...]

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