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Blog Topics
Tips on Navigating Healthcare & Wellness Restrictions for META Ads
By Bradley Camus
In Business Insights, PPC
Posted January 21, 2025

Tips on Navigating Healthcare & Wellness Restrictions for META Ads

Understanding the Upcoming Changes in META’s Advertising Policies Over the last month, META has begun notifying advertisers in the Health & Wellness category on policy changes set to [...]

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Media Buying from First Principles: The Principle of Underlying Media Quality
By Alex Swerdlow
In Google Ads, PPC
Posted November 15, 2024

Media Buying from First Principles: The Principle of Underlying Media Quality

Today’s media buying strategies have become complex. Opaque campaign types and audience targeting strategies obscure the actual media that is being purchased. Post-click performance analysis is [...]

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Is Automated Bidding a Zero-Sum Game?
By Alex Swerdlow
In Google Ads, PPC
Posted September 6, 2024

Is Automated Bidding a Zero-Sum Game?

The Basics of Migration to Automated Bidding Here’s a common statement you might hear from a Google Ads professional: “Our manual CPC campaigns just stopped performing. CPA bidding dominates [...]

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Using the Anthropic API for Bulk Search Query and Negative Keyword Analysis: Try the Script Yourself
By Alex Swerdlow
In Google Ads, PPC
Posted August 5, 2024

Using the Anthropic API for Bulk Search Query and Negative Keyword Analysis: Try the Script Yourself

In my last blog post, OpenMoves outlined a simple and novel Google Ads script for Google Responsive Search Ads analysis. We created this script using Anthropic’s Claude 3.5 model, which is great [...]

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Maximize Retargeting and Audience Creation with First-Party Data
By Bradley Camus
In PPC, PPC Optimization
Posted May 21, 2024

Maximize Retargeting and Audience Creation with First-Party Data

With the constant evolution of digital privacy laws and shift towards a “cookieless” digital world, the importance of first-party data collection and leveraging it strategically has become one of [...]

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Google Ads and Paid Media for Performance Marketing Businesses with Multiple Locations
By Alex Swerdlow
In Business Insights, Google Ads, PPC
Posted March 8, 2024

Google Ads and Paid Media for Performance Marketing Businesses with Multiple Locations

Unlock the power of performance marketing across multiple locations with OpenMoves. Gain insights into strategic campaign segmentation for Google Ads, tailored to your business's unique needs. [...]

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2024 Paid Media Industry Predictions
By Alex Swerdlow
In AI, Business Insights, Performance Marketing, PPC
Posted December 1, 2023

2024 Paid Media Industry Predictions

As we move through the 2023 holiday season, most brands and advertisers will start working through marketing plans for the upcoming year. What are some trends for 2024? OpenMoves predicts.

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Google’s Newest Campaign Type: Demand Gen Replaces Discovery Campaigns
By Alex Swerdlow
In Google Ads, PPC
Posted September 15, 2023

Google’s Newest Campaign Type: Demand Gen Replaces Discovery Campaigns

Google has recently announced the launch of a new fundamental campaign type in Google Ads: Demand Gen campaigns. This is first new campaign type since Performance Max and will have a major impact [...]

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Harnessing The Power Of Chat GPT To Enhance Your PPC Strategy
By Caroline Umossela
In AI, Creative, PPC
Posted June 12, 2023

Harnessing The Power Of Chat GPT To Enhance Your PPC Strategy

Chat GPT is quickly transforming the world of digital advertising. Here are 4 helpful tips on how you can harness this powerful tool to enhance your PPC strategy.

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Testing Google’s Search Generative Experience: Early Thoughts on what it Means for Search Marketing
By Alex Swerdlow
In AI, Paid Search, PPC
Posted June 8, 2023

Testing Google’s Search Generative Experience: Early Thoughts on what it Means for Search Marketing

Google’s AI Search product, currently being called Search Generative Experience, is now live for many users through Google Labs. This is Google’s first significant launch and integration of “AI [...]

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