As we move through the 2023 holiday season, most brands and advertisers will start working through marketing plans for the upcoming year. What are some trends for 2024? OpenMoves predicts.
Google has recently announced the launch of a new fundamental campaign type in Google Ads: Demand Gen campaigns. This is first new campaign type since Performance Max and will have a major impact [...]
Google’s AI Search product, currently being called Search Generative Experience, is now live for many users through Google Labs. This is Google’s first significant launch and integration of “AI [...]
In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]
As we look forward to the year ahead its always valuable to look back at your creative campaigns and learn from their performance. We’ve gathered a few of our top performing ads, landing pages [...]
Introduction: The Basics of PPC + CRM Integration Success in lead generation and B2B marketing relies on getting qualified leads that convert into customers. Many lead gen campaigns fail because [...]