Links are important for SEO. When another site links to your site, some of that site’s authority  and SEO ranking strength are passed on to your site. Why? Because Google thinks of a backlink as [...]

Performance marketing is an ideal industry to take advantage of AI. That’s because much of what we do involves using data to guide decision-making when creating campaigns. 

Which is more effective—brand marketing or performance marketing?  A recent article from Harvard Business Review suggests that brand and performance marketing aren’t mutually exclusive. In [...]

Marketing professionals are increasingly recognizing the value of effectively using generative AI, and OpenMoves is no exception. By leveraging the power of this technology, we are able to [...]

If you’re going to build links to any site, it’s best to plan things in advance. This becomes even more critical when dealing with the complexities and scale of an enterprise site. From sheer [...]

In its 2014 edition of the Search Quality Guidelines, Google introduced the concept of “E-A-T,” or Expertise, Authoritativeness, and Trustworthiness. In the most recent version of the Guidelines, [...]

If you are a business owner who has a site with original content, or you’re planning the creation of fresh content, a hub & spoke model is an excellent way to organize it all. As a content [...]

If you've ever typed a question in Google and been returned an answer in a box, right at the top of the Google search results page, you were looking at a featured snippet. They are also called [...]

Imagine getting more organic search traffic and more relevant back links simply by taking advantage of your hard-earned knowledge and information in your field to produce content that earns [...]