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Blog Topics
Tips for Running Display Campaigns on Google Ads and YouTube
By Alex Swerdlow
In Paid Social, PPC
Posted March 1, 2022

Tips for Running Display Campaigns on Google Ads and YouTube

If you're running Display or YouTube campaigns in Google Ads, auditing and optimizing placement quality is key to getting good results. In this video, Alex explains the surprisingly poor quality [...]

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3 Overlooked Strategies for Measuring the True Value of Paid Social
By Ray Castro
In Paid Social, PPC
Posted July 29, 2021

3 Overlooked Strategies for Measuring the True Value of Paid Social

Amongst Paid Media channels, Paid Social can be perhaps the most difficult to evaluate in terms of performance and overall contribution to a business. Traditional metrics measured by channel [...]

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iOS14.5’s Impact on Facebook Ads Performance: What We’ve Seen so Far
By Alex Swerdlow
In Paid Social, PPC
Posted June 16, 2021

iOS14.5’s Impact on Facebook Ads Performance: What We’ve Seen so Far

It’s been about 8 weeks since Apple pushed the iOS14.5 update live for iPhones and iPads around the world. Everyone in the PPC industry was waiting for this update to launch and anticipating [...]

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Two Facebook/Instagram Ads Platform Changes With Big Impact this Q4
By Alex Swerdlow
In Paid Social, PPC
Posted October 6, 2020

Two Facebook/Instagram Ads Platform Changes With Big Impact this Q4

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

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Facebook Ads in Uncertain Times
By Neil Keefe
In Paid Social, PPC
Posted August 2, 2020

Facebook Ads in Uncertain Times

As the economic crisis impacts the entire world, there's inevitably major cut backs in marketing budgets. This has caused Facebook to drop its media costs while creating great discounts for [...]

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Case Study: Education Leads at 10x Efficiency with Facebook Ads
By Alex Swerdlow
In Facebook, Paid Social, PPC, Social Media
Posted January 28, 2019

Case Study: Education Leads at 10x Efficiency with Facebook Ads

How a heavy investment in Facebook/Instagram paid media proved to be the primary growth engine for this client, with more than 15,000 leads generated.

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What and Who to Target with Facebook Ads
By Greg DiFalco
In Paid Social, PPC
Posted January 3, 2018

What and Who to Target with Facebook Ads

If the Google AdWords Pay-Per-Click platform is the mature older brother of all ad platforms, Facebook Ads has been the bratty younger brother, intent on causing controversy and always getting in [...]

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Are Facebook Ads For You?
By Greg DiFalco
In Paid Social, PPC
Posted June 23, 2016

Are Facebook Ads For You?

Facebook pay-per-click advertising is becoming more mainstream and effective as more brands leverage the platform to increase awareness, leads, and sales. The Facebook Ads platform — [...]

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How to Promote YouTube Videos in Google AdWords
By Greg DiFalco
In Paid Social, PPC
Posted September 28, 2015

How to Promote YouTube Videos in Google AdWords

How can you promote your YouTube videos using Google AdWords? Our PPC expert walks you through the process.

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