Paid Social

If you're running Display or YouTube campaigns in Google Ads, auditing and optimizing placement quality is key to getting good results. In this video, Alex explains the surprisingly poor quality [...]

Amongst Paid Media channels, Paid Social can be perhaps the most difficult to evaluate in terms of performance and overall contribution to a business. Traditional metrics measured by channel [...]

It’s been about 8 weeks since Apple pushed the iOS14.5 update live for iPhones and iPads around the world. Everyone in the PPC industry was waiting for this update to launch and anticipating [...]

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

As the economic crisis impacts the entire world, there's inevitably major cut backs in marketing budgets. This has caused Facebook to drop its media costs while creating great discounts for [...]

How a heavy investment in Facebook/Instagram paid media proved to be the primary growth engine for this client, with more than 15,000 leads generated.

If the Google AdWords Pay-Per-Click platform is the mature older brother of all ad platforms, Facebook Ads has been the bratty younger brother, intent on causing controversy and always getting in [...]

Facebook pay-per-click advertising is becoming more mainstream and effective as more brands leverage the platform to increase awareness, leads, and sales. The Facebook Ads platform — [...]

How can you promote your YouTube videos using Google AdWords? Our PPC expert walks you through the process.