Performance Marketing and Paid Media in Challenging Economic Times
Here are five strategies that you can use to improve your performance marketing through a downward trend at the macro level.
HubSpot and Google Ads Integration: Unlocking the Deep Funnel
Introduction: The Basics of PPC + CRM Integration Success in lead generation and B2B marketing relies on getting qualified leads that convert into customers. Many lead gen campaigns fail because [...]
How do you Optimize PMax campaigns in Google Ads for Lead Generation?
Want to generate new leads? Do you also want the ability to view data from your digital campaigns all in one place? Well, you asked, and Google heard because they’ve recently added PMax campaigns [...]
Account Based Marketing and the Inverted Funnel
ABM is a targeted B2B strategy that gives you the opportunity to target a limited group of high-value targets with a high volume of custom marketing content vs casting a wide net across an [...]
What is Performance Marketing?
You’ve probably heard the term performance marketing before- but what does it actually mean?
What’s Ahead In Performance Marketing for 2022?
As we all reflect on ’21 it’s our turn to make a few predictions in '22. Read OM predictions for performance marketing in the year ahead.
