Performance Marketing

Performance marketing is an ideal industry to take advantage of AI. That’s because much of what we do involves using data to guide decision-making when creating campaigns. 

Which is more effective—brand marketing or performance marketing?  A recent article from Harvard Business Review suggests that brand and performance marketing aren’t mutually exclusive. In [...]

Unlocking the power of performance marketing channels should be on every marketer’s to-do list. In this blog post, we’ll cover the basics of performance marketing and why it’s essential for brand [...]

Here are five strategies that you can use to improve your performance marketing through a downward trend at the macro level.

Introduction: The Basics of PPC + CRM Integration Success in lead generation and B2B marketing relies on getting qualified leads that convert into customers. Many lead gen campaigns fail because [...]

Want to generate new leads? Do you also want the ability to view data from your digital campaigns all in one place? Well, you asked, and Google heard because they’ve recently added PMax campaigns [...]

ABM is a targeted B2B strategy that gives you the opportunity to target a limited group of high-value targets with a high volume of custom marketing content vs casting a wide net across an [...]

You’ve probably heard the term performance marketing before- but what does it actually mean?

As we all reflect on ’21 it’s our turn to make a few predictions in '22. Read OM predictions for performance marketing in the year ahead.