If you’re running Display or YouTube campaigns in Google Ads, auditing and optimizing placement quality is key to getting good results. In this video, Alex explains the surprisingly poor quality of placements we’re seeing lately in both GDN and YouTube campaigns, and how advertisers can check the quality of underlying placements in these campaigns to review and understand real results. No matter what your campaigns were intended to target, the extreme overabundance of low quality inventory on Display and YouTube tends to cause bad placements to slip into almost any campaign. Check your placements and see “Where Ads Showed” to make sure you’re buying media that makes sense.

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