Give your Subscribers a Warm Welcome Email

Creating Welcome Emails


Your welcome email is the first email that your customers receive from you. It is also a way to thank your customers and begin building a relationship with them; yet too many e-marketers miss this great opportunity.

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Read MoreOctober 20, 2016

Don’t be a Copywronger! 5 tips to help you write better marketing emails



Just because we have the ability to write does not mean we’d all make effective content writers, writing copy for marketing emails.

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Read MoreOctober 5, 2016

Pay-Per-Click Keyword Types – A Beginner’s Guide

Keyword Research


Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s mistake is to launch a campaign with a slew of broad …

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Read MoreSeptember 20, 2016

The Most Common SEO Pitfalls – Part 3

SEO Pitfalls Part 3


This is the third and final installment of my series on common SEO pitfalls. We have to date reviewed 6 common SEO oversights – 3 each in Part 1 and Part 2, In this post we will look at the …

Read MoreSeptember 9, 2016

4 Testing Tips to Maximize Results



Whether you sell business-to-business (b2b) or business-to-consumer (b2c), the reason you are using email marketing is to stay top of mind and generate new prospects and sales, correct? If yes, then it’s time to raise the bar and get better results …

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Read MoreAugust 26, 2016