Before we jump into this, let me throw out a few stats around Google product adoption. There are more than 3.4M American based websites currently using GA4. Depending on the source, this accounts [...]

Understanding the Upcoming Changes in META’s Advertising Policies Over the last month, META has begun notifying advertisers in the Health & Wellness category on policy changes set to [...]

With the constant evolution of digital privacy laws and shift towards a “cookieless” digital world, the importance of first-party data collection and leveraging it strategically has become one of [...]