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Understanding Google Ads Automated Bidding
In Google Ads | PPC and Remarketing
Posted

Understanding Google Ads Automated Bidding

By Grant Fluhr

Testing automated bidding strategies in your Google Ads account is the best way to learn what works in your account and what doesn't.

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Three YouTube Targeting Strategies To Drive Conversions
In Google Ads | Social Media Marketing
Posted

Three YouTube Targeting Strategies To Drive Conversions

By Lisa Green

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

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Google Shopping’s Newest Features: 3 Tactics to Drive Results in Q4
In eCommerce | Google Ads
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Google Shopping’s Newest Features: 3 Tactics to Drive Results in Q4

By Alex Swerdlow

Coronavirus has further increased ecommerce shopping demand across industries and around the world. In a landscape where more and more consumers are shifting to online shopping, the tech giants [...]

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Incorporating CRM Data into Your Google Ads Data
In Google Ads | PPC and Remarketing
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Incorporating CRM Data into Your Google Ads Data

By Lisa Green

After launching a Google Ads campaign, many advertisers eventually arrive at the same question – is this effective at driving business?

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