Is Automated Bidding a Zero-Sum Game?
The Basics of Migration to Automated Bidding Here’s a common statement you might hear from a Google Ads professional: “Our manual CPC campaigns just stopped performing. CPA bidding dominates [...]
Protect Your Google Business Profile from Being Hacked
Hacking and stealing Google Business Profiles has been on the rise for some time. It may be initiated by competitors or by Internet thieves or hijackers seeking ransom. And sometimes it’s just [...]
Using the Anthropic API for Bulk Search Query and Negative Keyword Analysis: Try the Script Yourself
In my last blog post, OpenMoves outlined a simple and novel Google Ads script for Google Responsive Search Ads analysis. We created this script using Anthropic’s Claude 3.5 model, which is great [...]
Exploring Claude 3.5 Sonnet for Google Ads Optimizations – Testing RSA Analysis
Anthropic’s newest AI model Claude 3.5 Sonnet has received lots of positive feedback recently, especially in software and data circles, with people praising the AI’s ability to generate useful [...]
Google Ads and Paid Media for Performance Marketing Businesses with Multiple Locations
Unlock the power of performance marketing across multiple locations with OpenMoves. Gain insights into strategic campaign segmentation for Google Ads, tailored to your business's unique needs. [...]
Google’s Newest Campaign Type: Demand Gen Replaces Discovery Campaigns
Google has recently announced the launch of a new fundamental campaign type in Google Ads: Demand Gen campaigns. This is first new campaign type since Performance Max and will have a major impact [...]
3 Brilliant Ideas to Supercharge Your Google Ads Campaigns with ChatGPT
AI has been rapidly transforming the digital marketing landscape, and one of the most exciting developments is OpenAI's ChatGPT. This powerful AI-driven tool is changing the game for Google Ads [...]
AI Showdown in Performance Marketing: AI vs. the PPC Analyst
In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]
Performance Max Campaign Optimization Insights
In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]
How do you Optimize PMax campaigns in Google Ads for Lead Generation?
Want to generate new leads? Do you also want the ability to view data from your digital campaigns all in one place? Well, you asked, and Google heard because they’ve recently added PMax campaigns [...]
