Google Ads

Earlier this year, Google released a document titled “Account Structure Best Practices for Modern Search.” Google releases guidance like this pretty often, so this PDF was not a huge news item in [...]

Testing automated bidding strategies in your Google Ads account is the best way to learn what works in your account and what doesn't.

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

Coronavirus has further increased ecommerce shopping demand across industries and around the world. In a landscape where more and more consumers are shifting to online shopping, the tech giants [...]

After launching a Google Ads campaign, many advertisers eventually arrive at the same question – is this effective at driving business?