Promotions are Working Right Now. Data below from remarketing platform Criteo shows that consumers have made an extremely rapid shift from in-store to online shopping through the Coronavirus outbreak.
With the recent escalation of the Coronavirus outbreak and the subsequent impact on the broader economy, many OpenMoves PPC clients and the PPC industry as a whole is wondering how best to [...]
It’s an age old, chicken or egg question: How much of your paid advertising budget should go to top funnel, middle funnel, or bottom funnel targeting? It’s a tough question to answer, and the [...]
Last time, we told you about “Reaching Similar Audiences with Remarketing” in Google AdWords. This enables you to find people who share characteristics with your site visitors. By adding [...]
Imagine an e-marketing tool that enables your ads to follow your customers or prospects around the Web, ensuring that your company’s products and services stay “top of mind.” Then imagine that [...]