Promotions are Working Right Now. Data below from remarketing platform Criteo shows that consumers have made an extremely rapid shift from in-store to online shopping through the Coronavirus outbreak.
With the recent escalation of the Coronavirus outbreak and the subsequent impact on the broader economy, many OpenMoves PPC clients and the PPC industry as a whole is wondering how best to [...]
It’s an age old, chicken or egg question: How much of your paid advertising budget should go to top funnel, middle funnel, or bottom funnel targeting? It’s a tough question to answer, and the [...]
By Brian Cooper
Search pundits are always saying SEO is dead. Paid search results occupy more and more spaces previously reserved for organic results. Still, not only is SEO alive and kicking, but PPC and SEO [...]
A lead or an ecommerce order often has many contributing sources over several clicks to the website until the conversion occurs. Which should get the credit for that assisted conversion?
Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s [...]
Last time, we told you about “Reaching Similar Audiences with Remarketing” in Google AdWords. This enables you to find people who share characteristics with your site visitors. By adding [...]