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By Greg DiFalco
In Paid Search, PPC
Posted July 9, 2011

Improve Pay-Per-Click Results with Google’s Conversion Optimizer Tool

Are you using Pay Per Click advertising (Google AdWords) for lead generation or online sales? If so you need to check out a cool new free Google tool called the Conversion Optimizer. The [...]

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By Greg DiFalco
In Paid Search, PPC
Posted July 26, 2010

The Yahoo/Microsoft Search Alliance

As an e-marketer, you might be wondering how the upcoming Yahoo/Microsoft Search Alliance may or may not affect you. Even though you might use Google for all your search needs, your [...]

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By Greg DiFalco
In PPC, PPC Case Studies
Posted May 24, 2010

Case Study: Zap My Tax

Background Zap My Tax/Property Assessment Correction Group is a local agency that provides property tax reduction services for Suffolk County, New York residents. Their business is seasonal in [...]

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By Greg DiFalco
In Remarketing
Posted July 17, 2009

Improving Pay-Per-Click Conversion Rates for Storefronts

There are so many steps involved in seeing good returns on your paid advertising spend. So, first we’re going to assume you did your homework and you built out a robust campaign in Google AdWords [...]

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