Earlier this year, Google released a document titled “Account Structure Best Practices for Modern Search.” Google releases guidance like this pretty often, so this PDF was not a huge news item in [...]
Coronavirus has further increased ecommerce shopping demand across industries and around the world. In a landscape where more and more consumers are shifting to online shopping, the tech giants [...]
Through an iterative CRO process, your website and landing pages can become more engaging, more persuasive, and ultimately better at driving leads and sales.
As search marketers continue to push for better ways to reach their customers, ad platforms have been on the hook to meet this demand by regularly rolling out new targeting features to diversify [...]
Google just launched a major change in the layout of the Google search results page (SERP) that has the search community talking! This change is big! So why did Google do it and what does it mean [...]