Paid Search

Earlier this year, Google released a document titled “Account Structure Best Practices for Modern Search.” Google releases guidance like this pretty often, so this PDF was not a huge news item in [...]

Testing automated bidding strategies in your Google Ads account is the best way to learn what works in your account and what doesn't.

Coronavirus has further increased ecommerce shopping demand across industries and around the world. In a landscape where more and more consumers are shifting to online shopping, the tech giants [...]

Through an iterative CRO process, your website and landing pages can become more engaging, more persuasive, and ultimately better at driving leads and sales.

After launching a Google Ads campaign, many advertisers eventually arrive at the same question – is this effective at driving business?

Writing effective paid search copy can be a challenge. You have to accurately represent the advertiser and appeal to potential customers. Edu copy comes with its own specific set of challenges in [...]

As search marketers continue to push for better ways to reach their customers, ad platforms have been on the hook to meet this demand by regularly rolling out new targeting features to diversify [...]

Bing Ads just announced a new tool called Automated Imports. It was already possible to import Google AdWords campaigns into Bing, but this new tool can automate the process.

In an earlier post I talked about ways to improve the performance of your Google Shopping campaign by applying segmentation options. You should not bid the same price for every item in your [...]

Google just launched a major change in the layout of the Google search results page (SERP) that has the search community talking! This change is big! So why did Google do it and what does it mean [...]