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Author Archive for: "Greg DiFalco"
Home » Archives for Greg DiFalco
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Blog Topics
Pay-Per-Click Keyword & Audience Battle: Top vs. Middle vs. Bottom Funnel
In PPC and Remarketing
Posted

Pay-Per-Click Keyword & Audience Battle: Top vs. Middle vs. Bottom Funnel

By Greg DiFalco

It’s an age old, chicken or egg question: How much of your paid advertising budget should go to top funnel, middle funnel, or bottom funnel targeting? It’s a tough question to answer, and the [...]

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Launching B2B Ads on LinkedIn
In Local SEM | PPC and Remarketing | Social Media Marketing
Posted

Launching B2B Ads on LinkedIn

By Greg DiFalco

Like an up and coming rookie in the Big Leagues, LinkedIn is distinguishing itself as a go-to source for generating new B2b advertising leads with highly focused audiences. Any B2B robust paid [...]

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What and Who to Target with Facebook Ads
In PPC and Remarketing | Social Media Marketing
Posted

What and Who to Target with Facebook Ads

By Greg DiFalco

If the Google AdWords Pay-Per-Click platform is the mature older brother of all ad platforms, Facebook Ads has been the bratty younger brother, intent on causing controversy and always getting in [...]

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Assisted Conversions – It’s Nice to Contribute!
In PPC and Remarketing
Posted

Assisted Conversions – It’s Nice to Contribute!

By Greg DiFalco

A lead or an ecommerce order often has many contributing sources over several clicks to the website until the conversion occurs. Which should get the credit for that assisted conversion?

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Google AdWords & Bing Ads – Forever Linked!
In PPC and Remarketing
Posted

Google AdWords & Bing Ads – Forever Linked!

By Greg DiFalco

Bing Ads just announced a new tool called Automated Imports. It was already possible to import Google AdWords campaigns into Bing, but this new tool can automate the process.

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Pay-Per-Click Keyword Types – A Beginner’s Guide
In PPC and Remarketing
Posted

Pay-Per-Click Keyword Types – A Beginner’s Guide

By Greg DiFalco

Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s [...]

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Are Facebook Ads For You?
In PPC and Remarketing | Social Media Marketing
Posted

Are Facebook Ads For You?

By Greg DiFalco

Facebook pay-per-click advertising is becoming more mainstream and effective as more brands leverage the platform to increase awareness, leads, and sales. The Facebook Ads platform — [...]

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Google Shopping Campaign Optimization
In PPC and Remarketing
Posted

Google Shopping Campaign Optimization

By Greg DiFalco

In an earlier post I talked about ways to improve the performance of your Google Shopping campaign by applying segmentation options. You should not bid the same price for every item in your [...]

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Leverage 7 NEW Google Ad Extensions
In PPC and Remarketing
Posted

Leverage 7 NEW Google Ad Extensions

By Greg DiFalco

Here are some important Pay-Per-Click ad extensions you can use in your Google AdWords account. These will help improve the look and feel of your ads, provide a clearer message, improve click [...]

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Remarketing to Your Email Subscribers
In PPC and Remarketing
Posted

Remarketing to Your Email Subscribers

By Greg DiFalco

With Google’s new Customer Match offering you can now remarket to your email subscribers

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