Extending Google AdWords with Ad Extensions
Google ad extensions are essentially “add-on” features that can improve the look and feel of your ads, improve click-through, and help convert customers more effectively.
Remember When Froogle Was Free?
Google Shopping, once called Froogle, then Google Base, then Google Products, will soon no longer be a free service for online merchants with a list of products and a dream. On May 31, Google [...]
Google’s New Privacy Policy & Paid Ads (PPC)
When you sign in to Google.com, your organic search is conducted in a secure context. If you visit a site from those search results, the visit is still categorized as organic, but your query [...]
Improve Pay-Per-Click Results with Google’s Conversion Optimizer Tool
Are you using Pay Per Click advertising (Google AdWords) for lead generation or online sales? If so you need to check out a cool new free Google tool called the Conversion Optimizer. The [...]
The Yahoo/Microsoft Search Alliance
As an e-marketer, you might be wondering how the upcoming Yahoo/Microsoft Search Alliance may or may not affect you. Even though you might use Google for all your search needs, your [...]
