Why Video Testimonials Are A Marketing Must
Combined marketing and social power helps you close sales
Before purchasing a product or service, all consumers want to know if it is worth investing their time and money in it. With websites like Yelp and Amazon now staples of our culture, very few of us neglect to do a little research before spending our hard-earned cash. After all, we want the best, and one of the best ways to judge something’s quality is through good old-fashioned peer reviews.
But how do we know which testimonials are legitimate? Much is lost — or concealed — in text, so it is not always easy to spot a fake written review. Besides, as a business, getting your customers to sit down and pen a valuable review may not be easy.
Video testimonials are much easier to do and much more effective as well. They provide consumers with the kind of authentic peer review they desire while addressing their questions in a direct and impactful way.
In fact, video gets far more engagement than text does, as people are much more likely to watch a video than read an article. When it comes to website reviews and information, video has a 95% retention rate, while that of textual information is only about 12%. Video is also shared more often across a variety of marketing and social media platforms. Because of the authenticity of videos, not to mention their entertainment value, they have much higher click rates than articles do.
Video Testimonial Examples
Video testimonials are a smart investment because they convey the emotional impact your product or service has on a client. People tend to base buying decisions on emotions rather than logic. Video testimonials offer viewers the independent and personal perspective of someone who was once in their shoes and who is now happy with the choice that they made. Because 65% of the population are visual learners, and 90% of consumers admit that buying decisions are influenced by online reviews, video testimonials pack a lot of persuasive punch. They also save you time and money. After all, you are utilizing a free marketing tool that you already have on hand: satisfied customers.
We know it is a social proof that customers care more about peer reviews than anything else. Consider the power that this has when it comes to influencing and persuading your potential customers. Video testimonials are key to closing more sales not only because of their emotional impact and marketing capabilities, but also because of the trust that they establish between customers. People are much more likely to do business with you when they relate to your brand as it is conveyed by your satisfied clients. A video testimonial genuinely communicates the benefit that a business or product has brought to a customer’s life and why others should make the same smart choice.