Tips for Leveraging Automation and Automated Flows for Improved Deliverability, Open Rates, and Personalization
Here are some tips on how to effectively use automation and different types of automated flows to elevate your email marketing strategy.
Digital marketing insights and trends from the OpenMoves team
Here are some tips on how to effectively use automation and different types of automated flows to elevate your email marketing strategy.
In the realm of digital commerce, email marketing stands as a cornerstone of success, boasting unparalleled reach and remarkable ROI potential. However, recent updates from tech giants Yahoo and [...]
Things have been fairly quiet on the Google Search update front for a few weeks. But don’t get too comfy – that’s all about to change! On March 5 2024 Google announced a series of updates, [...]
Unlock the power of performance marketing across multiple locations with OpenMoves. Gain insights into strategic campaign segmentation for Google Ads, tailored to your business's unique needs. [...]
Google and Yahoo have both announced new email authentication requirements that will be enforced starting February 2024. Here's all you need to know to adapt your strategies.
As we move through the 2023 holiday season, most brands and advertisers will start working through marketing plans for the upcoming year. What are some trends for 2024? OpenMoves predicts.
What you should know about Google's planned AI integration for search (Search Generative Experience) and suggestions for future-proofing your site.
Google has recently announced the launch of a new fundamental campaign type in Google Ads: Demand Gen campaigns. This is first new campaign type since Performance Max and will have a major impact [...]
AI or “Artificial Intelligence” has been the talk of the town and it’s the same for the email marketing world, but AI has been around for a while. AI is already used for many aspects of Email [...]
Performance marketing is an ideal industry to take advantage of AI. That’s because much of what we do involves using data to guide decision-making when creating campaigns.
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