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If you want to be taken seriously and get the most out of your email marketing, then it’s important that you avoid these common mistakes.  

As we enter 2023, it’s important for businesses to consider their email marketing strategies in order to remain competitive and effectively reach their target audience. In today’s [...]

It’s a fact: One in every four of your email subscribers will stop engaging with your content. Often, a lost customer will show signs of becoming an inactive subscriber before dropping off, yet [...]

This fall, Apple’s iOS 15 update introduced a range of new privacy features. Two of these directly impact marketers, and email marketers in particular. These updates are causing major changes in [...]

Sending out campaigns is the easier part of email marketing. Figuring out when to change things up or what to spend more time on can be tricker. However, digging up insights into hits and misses [...]

It may only be September but that’s only 2 months away from the holidays. This year is going to be much different from other years. Most big store retailers will be closing stores and focusing on [...]

Email marketing is an important tool for reaching customers and prospects. But to have the right impact, it’s critical that you understand the profile and intentions of your contacts

As the pandemic evolves, our inboxes, social media and websites are starting to fill up

When using the OM3 editor, you may sometimes have the need to reuse blocks or content in other emails. Did you know with OM3 you can save building blocks and reuse them? To do this, you want to [...]

Your open and click rates are good indicators as to how your subscribers are engaging with your brand and how well your campaigns are performing as well as an indicator for your inbox placement. [...]