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Author Archive for: "Amy"
Home » Archives for Amy Chan
  • Business Insights
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Blog Topics
Email Checklist: Countdown to the Holidays
In Checklists and Cheet Sheets | Email Marketing
Posted

Email Checklist: Countdown to the Holidays

By Amy Chan

It may only be September but that’s only 2 months away from the holidays. This year is going to be much different from other years. Most big store retailers will be closing stores and focusing on [...]

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Email Marketing & the Spam Folder
In Email Marketing
Posted

Email Marketing & the Spam Folder

By Amy Chan

Email marketing is an important tool for reaching customers and prospects. But to have the right impact, it’s critical that you understand the profile and intentions of your contacts

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Essential Best Practices and Tips for Coronavirus Emails
In Coronavirus | Email Marketing
Posted

Essential Best Practices and Tips for Coronavirus Emails

By Amy Chan

As the pandemic evolves, our inboxes, social media and websites are starting to fill up

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Saving and Using Custom Building Blocks
In OM3 Knowledge Base
Posted

Saving and Using Custom Building Blocks

By Amy Chan

When using the OM3 editor, you may sometimes have the need to reuse blocks or content in other emails. Did you know with OM3 you can save building blocks and reuse them? To do this, you want to [...]

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Increasing Open and Click Rates
In Email Marketing | OM3 Knowledge Base
Posted

Increasing Open and Click Rates

By Amy Chan

Your open and click rates are good indicators as to how your subscribers are engaging with your brand and how well your campaigns are performing as well as an indicator for your inbox placement. [...]

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Update Sign Up Forms and Stop Spam Subscribers
In OM3 Knowledge Base
Posted

Update Sign Up Forms and Stop Spam Subscribers

By Amy Chan

We recently noticed an influx in sends to spam email addresses due contact forms that don’t have Captcha or consent check boxes. This happens when a bot hits your website and spams your [...]

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Grow Your eCommerce Sales with a CRM integration
In Email Marketing | OM3 Knowledge Base
Posted

Grow Your eCommerce Sales with a CRM integration

By Amy Chan

As a marketer, the information in your CRM and eCommerce is vital data. Without it, you won’t be able to target your customers, or know how your activity is performing. The information in your [...]

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Take A Deeper Dive Into Your Metrics
In Email Marketing
Posted

Take A Deeper Dive Into Your Metrics

By Amy Chan

So, you’re testing your emails, discovering what your customers are most responsive to. You should already be seeing an uplift in the number of opens your emails are getting, but how do you get a [...]

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Why Does One Email Campaign Perform Better Than Another?
In Email Marketing
Posted

Why Does One Email Campaign Perform Better Than Another?

By Amy Chan

Why does one email campaign perform better than another? There’s an easy way to find out… and the answer is testing. Testing is the best way to discover what does and doesn’t work for your [...]

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Designing for Mobile…
In Email Marketing | OM3 Knowledge Base
Posted

Designing for Mobile…

By Amy Chan

Many times when designing an email, we overlook the bare necessities, like ‘Can my customer see what I’m seeing?’. Mobile optimization is one of those fuzzy areas of email design: some brands [...]

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