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Archives

Author Archive for: "Amy"
Amy Chan
  • SEO
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Blog Topics
5 Email Marketing Strategies for 2023
By Amy Chan
In Automation, Email Marketing, Mobile Optimization
Posted December 13, 2022

5 Email Marketing Strategies for 2023

As we enter 2023, it’s important for businesses to consider their email marketing strategies in order to remain competitive and effectively reach their target audience. In today’s [...]

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The Importance of Winback and Re-engagement Email Series —  and What You Need to Get Started
By Amy Chan
In Email Marketing, Re-engagement
Posted September 13, 2022

The Importance of Winback and Re-engagement Email Series — and What You Need to Get Started

It’s a fact: One in every four of your email subscribers will stop engaging with your content. Often, a lost customer will show signs of becoming an inactive subscriber before dropping off, yet [...]

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iOS 15 Update – Email Open Rates are now Irrelevant
By Amy Chan
In Email Marketing, Email Marketing News
Posted October 7, 2021

iOS 15 Update – Email Open Rates are now Irrelevant

This fall, Apple’s iOS 15 update introduced a range of new privacy features. Two of these directly impact marketers, and email marketers in particular. These updates are causing major changes in [...]

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Multiply Your Email Marketing Wins With Reports And Results
By Amy Chan
In Email Marketing, Optimization
Posted July 22, 2021

Multiply Your Email Marketing Wins With Reports And Results

Sending out campaigns is the easier part of email marketing. Figuring out when to change things up or what to spend more time on can be tricker. However, digging up insights into hits and misses [...]

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Email Checklist: Countdown to the Holidays
By Amy Chan
In Email Marketing, Holidays
Posted October 21, 2020

Email Checklist: Countdown to the Holidays

It may only be September but that’s only 2 months away from the holidays. This year is going to be much different from other years. Most big store retailers will be closing stores and focusing on [...]

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Email Marketing & the Spam Folder
By Amy Chan
In Email Marketing, Optimization
Posted June 2, 2020

Email Marketing & the Spam Folder

Email marketing is an important tool for reaching customers and prospects. But to have the right impact, it’s critical that you understand the profile and intentions of your contacts

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Essential Best Practices and Tips for Coronavirus Emails
By Amy Chan
In Email Marketing, Optimization
Posted March 20, 2020

Essential Best Practices and Tips for Coronavirus Emails

As the pandemic evolves, our inboxes, social media and websites are starting to fill up

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Saving and Using Custom Building Blocks
By Amy Chan
In Email Marketing, OpenMoves Email System
Posted January 16, 2020

Saving and Using Custom Building Blocks

When using the OM3 editor, you may sometimes have the need to reuse blocks or content in other emails. Did you know with OM3 you can save building blocks and reuse them? To do this, you want to [...]

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Increasing Open and Click Rates
By Amy Chan
In Email Marketing, Optimization
Posted September 11, 2019

Increasing Open and Click Rates

Your open and click rates are good indicators as to how your subscribers are engaging with your brand and how well your campaigns are performing as well as an indicator for your inbox placement. [...]

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Update Sign Up Forms and Stop Spam Subscribers
By Amy Chan
In OM3 Knowledge Base
Posted May 14, 2019

Update Sign Up Forms and Stop Spam Subscribers

We recently noticed an influx in sends to spam email addresses due contact forms that don’t have Captcha or consent check boxes. This happens when a bot hits your website and spams your [...]

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