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Your open and click rates are good indicators as to how your subscribers are engaging with your brand and how well your campaigns are performing as well as an indicator for your inbox placement. [...]

We recently noticed an influx in sends to spam email addresses due contact forms that don’t have Captcha or consent check boxes. This happens when a bot hits your website and spams your [...]

As a marketer, the information in your CRM and eCommerce is vital data. Without it, you won’t be able to target your customers, or know how your activity is performing. The information in your [...]

So, you’re testing your emails, discovering what your customers are most responsive to. You should already be seeing an uplift in the number of opens your emails are getting, but how do you get a [...]

Why does one email campaign perform better than another? There’s an easy way to find out… and the answer is testing. Testing is the best way to discover what does and doesn’t work for your [...]

Many times when designing an email, we overlook the bare necessities, like ‘Can my customer see what I’m seeing?’. Mobile optimization is one of those fuzzy areas of email design: some brands [...]

The General Data Protection Regulation (GDPR) is a new European Union Regulation concerned with the protection and free movement of personal data and the rights of individuals, including [...]

B2B marketers are gearing up to maximize on their ROI for email marketing automation. With traditional programs like the welcome series becoming a routine facet of every digital marketing team’s [...]

It’s seems very easy, right? Create a campaign and send it. But what about testing? I’m not talking about just “previewing” the campaign… but actually sending [...]

For a non-profit, email marketing is the most effective way to build relationships and get attention from people who are most interested. Subscribers sign up for your email marketing because they [...]