Email Marketing News

This fall, Apple’s iOS 15 update introduced a range of new privacy features. Two of these directly impact marketers, and email marketers in particular. These updates are causing major changes in [...]

The General Data Protection Regulation (GDPR) is a new European Union Regulation concerned with the protection and free movement of personal data and the rights of individuals, including [...]

What are the key email marketing metrics and KPIs (Key Performance Indicators) you should look at to measure your email marketing success?

If you are sending email marketing messages to Canadian subscribers or if you are a Canadian company you need to be aware of the new CASL (Canadian Anti-Spam Legislation) law that goes into [...]

Ever wish your subscribers could view your promotional content prior to opening your email? Introducing Gmail's new presentation view! This latest trial feature from Google is going to change the [...]

Great news for email marketers. Google has announced changes that will likely cause an increase in unique open rates for Gmail users! They are re-writing image links and effectively hosting them [...]

In June, Yahoo! announced that they would begin to recycle inactive email accounts in an effort to free up thousands of dormant Yahoo! IDs and attract new users. Good, for Yahoo! Work for email [...]