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By Ronen Yaari

In Email Marketing, Optimization

Posted August 27, 2009

You Built It. Are they Coming?

Many think if they build a website, visitors will come. Well, yes… they will, if you’ve done a few key things: · Set up your meta tags. [...]

By Rose Lanaro

In Email Marketing, Optimization

Posted August 3, 2009

Designing Campaigns around the Decision Making Process

The decision-making processes for most of our target audiences follows a similar path that we marketers call AIDA. First we generate Awareness, then Interest, which we hope to turn into Desire [...]

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