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Email Marketing Optimization
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Blog Topics
Email. Do Make It Personal – It’s More Than Just Business.
By Jenette Coomer
In Email Marketing, Optimization
Posted January 31, 2022

Email. Do Make It Personal – It’s More Than Just Business.

Now that we're collectively visiting brick and mortar stores less frequently - likely a permanent shift - the customer experience must transition to the digital space. Email is the tactic best [...]

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Multiply Your Email Marketing Wins With Reports And Results
By Amy Chan
In Email Marketing, Optimization
Posted July 22, 2021

Multiply Your Email Marketing Wins With Reports And Results

Sending out campaigns is the easier part of email marketing. Figuring out when to change things up or what to spend more time on can be tricker. However, digging up insights into hits and misses [...]

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Why Apple’s iOS14 Update Makes Email Marketing Your Key Channel for 2021
By David Loewy
In Email Marketing, Optimization
Posted February 2, 2021

Why Apple’s iOS14 Update Makes Email Marketing Your Key Channel for 2021

Apple’s taking its pro-privacy stance to the streets with its iOS 14 update. The reset brings a number of changes, some of which might make marketers more than a little anxious.

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Email Marketing & the Spam Folder
By Amy Chan
In Email Marketing, Optimization
Posted June 2, 2020

Email Marketing & the Spam Folder

Email marketing is an important tool for reaching customers and prospects. But to have the right impact, it’s critical that you understand the profile and intentions of your contacts

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Essential Best Practices and Tips for Coronavirus Emails
By Amy Chan
In Email Marketing, Optimization
Posted March 20, 2020

Essential Best Practices and Tips for Coronavirus Emails

As the pandemic evolves, our inboxes, social media and websites are starting to fill up

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Increasing Open and Click Rates
By Amy Chan
In Email Marketing, Optimization
Posted September 11, 2019

Increasing Open and Click Rates

Your open and click rates are good indicators as to how your subscribers are engaging with your brand and how well your campaigns are performing as well as an indicator for your inbox placement. [...]

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Grow Your eCommerce Sales with a CRM integration
By Amy Chan
In Email Marketing, Optimization
Posted March 27, 2019

Grow Your eCommerce Sales with a CRM integration

As a marketer, the information in your CRM and eCommerce is vital data. Without it, you won’t be able to target your customers, or know how your activity is performing. The information in your [...]

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Take A Deeper Dive Into Your Metrics
By Amy Chan
In Email Marketing, Optimization
Posted January 25, 2019

Take A Deeper Dive Into Your Metrics

So, you’re testing your emails, discovering what your customers are most responsive to. You should already be seeing an uplift in the number of opens your emails are getting, but how do you get a [...]

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Are You Guilty Of These Bad Email Marketing Habits?
By Amir Chitayat
In Email Marketing, Optimization
Posted January 14, 2019

Are You Guilty Of These Bad Email Marketing Habits?

One of the best tips we can offer this year to improve your email marketing strategy is to be aware and break any bad email marketing habits you may be guilty of. 1. Don’t Batch and Blast With [...]

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Why Does One Email Campaign Perform Better Than Another?
By Amy Chan
In Email Marketing, Optimization
Posted January 3, 2019

Why Does One Email Campaign Perform Better Than Another?

Why does one email campaign perform better than another? There’s an easy way to find out… and the answer is testing. Testing is the best way to discover what does and doesn’t work for your [...]

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