In its 2014 edition of the Search Quality Guidelines, Google introduced the concept of “E-A-T,” or Expertise, Authoritativeness, and Trustworthiness. In the most recent version of the Guidelines, [...]

If you are a business owner who has a site with original content, or you’re planning the creation of fresh content, a hub & spoke model is an excellent way to organize it all. As a content [...]

“At its core, Search is about understanding language. It’s our job to figure out what you’re searching for and surface helpful information from the web, no matter how you spell or combine the [...]

If you've ever typed a question in Google and been returned an answer in a box, right at the top of the Google search results page, you were looking at a featured snippet. They are also called [...]

Constructing a blog post for easy reading and maximum impact takes thought and planning. Here then, are some tips on how to structure posts in a way that will engage visitors, encourage them to [...]