The Basics of Migration to Automated Bidding Here’s a common statement you might hear from a Google Ads professional: “Our manual CPC campaigns just stopped performing. CPA bidding dominates [...]

In my last blog post, OpenMoves outlined a simple and novel Google Ads script for Google Responsive Search Ads analysis. We created this script using Anthropic’s Claude 3.5 model, which is great [...]

Anthropic’s newest AI model Claude 3.5 Sonnet has received lots of positive feedback recently, especially in software and data circles, with people praising the AI’s ability to generate useful [...]

Unlock the power of performance marketing across multiple locations with OpenMoves. Gain insights into strategic campaign segmentation for Google Ads, tailored to your business's unique needs. [...]

As we move through the 2023 holiday season, most brands and advertisers will start working through marketing plans for the upcoming year. What are some trends for 2024? OpenMoves predicts.

Google has recently announced the launch of a new fundamental campaign type in Google Ads: Demand Gen campaigns. This is first new campaign type since Performance Max and will have a major impact [...]

Google’s AI Search product, currently being called Search Generative Experience, is now live for many users through Google Labs. This is Google’s first significant launch and integration of “AI [...]

At the latest Google I/O conference, Google announced and demonstrated the next generation of Google Search that now incorporates Artificial Intelligence. In a blog post titled “Supercharging [...]

AI has been rapidly transforming the digital marketing landscape, and one of the most exciting developments is OpenAI's ChatGPT. This powerful AI-driven tool is changing the game for Google Ads [...]

As TikTok continues to face legal challenges in the United States, the future of the platform remains uncertain. The short-form video app has become a powerhouse for content creators and [...]