Case Study: CAHE
Center for Allied Health Education (CAHE) is an accredited healthcare education institute offering a range of programs including Radiography, Sonography, EMT training, and more. Located in Brooklyn, CAHE is one of New York’s most respected healthcare schools. Like most higher education providers, generating quality inquiries from prospective students is key to the school’s growth and success.
Keywords ranking on page 1 of Google
Leads generated by AdWords within cost parameters
YoY increase in Facebook traffic and leads
YoY increase in organic traffic – 2 years consecutive
Leads generated during the year overall
The higher education market is one of the most active and competitive areas for lead generation. Education marketers face many challenges including aggressive CPCs, long and complex customer journeys, heavy seasonality, and more. To put it simply, higher education leads are expensive to generate and take a long time to nurture into paying students.
These were some of challenges that CAHE presented to OpenMoves more than 2 years ago. In response, OpenMoves (OM) worked to create a comprehensive digital strategy including Facebook, AdWords, SEO, Marketing Automation and more, that ultimately generated over 10,000 leads for CAHE in 2017.
“Working with OpenMoves has been a major driver of growth and success for our online applications. The program developed by OM has consistently generated quality leads at affordable rates and across multiple channels like Facebook and Google. They’ve been a great reliable partner for more than 2 years and really have helped my team grow the business online.”
-Elna Beyn – Marketing Mgr.
The education market in New York is very competitive. Succeeding in this space required strong coordination across SEO, paid search and paid social to allocate time and budget to the best channels at the right times and across the right programs.
OM was fortunate to partner with Duvys Media, which created the web site and was responsible for the technical and programming aspects of the project–especially in SEO–allowing OM to make fast and effective technical improvements to the website. CAHE management provided overall direction relating to goals and KPIs (key performance indicators) as well as ongoing useful insights into the business, and a strong underlying model that excited students and generated successful outcomes.
Demand for higher education in the US continues to grow as the industry transitions over to diverse, tech-savvy individuals. Education marketers continue to push budgets into digital as other marketing channels lag and attention shifts. The landscape of digital marketing for education is poised to be huge, lucrative, and competitive.
OM and CAHE are proud to have achieved lasting success over the last 2 years and look forward to continuing to help CAHE reach more students with more quality programs.
A steady effort that leveraged the strengths of multiple channels together combined with a strong team allowed this school to generate more than 10,000 leads online in just one year. To learn more about OpenMoves and our unique strategies for education digital marketing, get in touch to get a free SEO and PPC audit and recommendation.