Case Study: Total dealer Compliance
Among many challenges startups face in building a marketing strategy is competing against older, more established competitors. This problem is especially pronounced in SEO, where the age, trust, and overall authority of a domain are major ranking factors.
#1 ranking of non-branded keywords on Google.com
Non-branded keywords on Google.com’s 1st page
Initially targeted keywords have first-page rankings
YoY increase in organic traffic in 2017
Organic traffic drives total website traffic and 50% of total website conversions
Starting a new website and business in a field of established incumbents means playing SEO catch-up and often waiting years for results. This was exactly the challenge OpenMoves faced in working with Total Dealer Compliance, an automotive consulting startup entering a landscape of mature competitors. TDC was forced to compete with a new domain and website against businesses with 10+ years of online history.
To tackle this challenge, TDC needed an aggressive content strategy, strong technical SEO, the support of effective PPC and PR programs, and a consistent on-page optimization program. Roughly 18 months since the SEO program started, TDC ranks #1 on Google for more than 100 targeted terms.
Speaking about the SEO project, TDC founder and CEO Max Zanan said, “OpenMoves has been an extremely effective partner in online marketing, and in particular SEO. We went from a brand new website to top ranked on Google faster than I thought possible. When an automotive professional is searching Google for issues about car dealer compliance, TDC almost always shows up on top.”
“OpenMoves have been an extremely effective with our SEO. We went from a new website to top ranking on Google faster than I thought possible. When searching for car dealer compliance, we typically show up on top.”
– Max Zann, Founder
The SEO project for TDC was a major success. The SEO work started on a website that had just recently been launched, for a business that had only been formed a few months prior. Since launch,
When taking on an SEO project for a startup, it’s important to move quickly, assess the competitive landscape effectively, and produce a content strategy that stands out in the market. Combined with effective technical SEO, a supportive client and strong multi-channel partners, even a new business can succeed against incumbents and capture #1 rankings.