Om3 knowledge base

Your open and click rates give you a good idea of how your deliverability and campaigns are performing. Check out some of our tips and best practices to help increase your open and click rates: [...]

We recently noticed an influx in sends to spam email addresses due contact forms that don’t have Captcha or consent check boxes. This happens when a bot hits your website and spams your [...]

If you are a Pipedrive user, you probably got the sales funnel worked out, but the marketing end of the equation may be missing. For example, how do you automatically follow-up and nurture the [...]

As a marketer, the information in your CRM and eCommerce is vital data. Without it, you won’t be able to target your customers, or know how your activity is performing. The information in your [...]

Many times when designing an email, we overlook the bare necessities, like ‘Can my customer see what I’m seeing?’. Mobile optimization is one of those fuzzy areas of email design: some brands [...]

B2B marketers are gearing up to maximize on their ROI for email marketing automation. With traditional programs like the welcome series becoming a routine facet of every digital marketing team’s [...]

It’s seems very easy, right? Create a campaign and send it. But what about testing? I’m not talking about just “previewing” the campaign… but actually sending [...]

For a non-profit, email marketing is the most effective way to build relationships and get attention from people who are most interested. Subscribers sign up for your email marketing because they [...]

Did you know that over 68% of emails are read on a mobile device? If you are using a smartphone, you probably noticed that more and more emails look differently on your phone versus your desktop. [...]

While you’re sleeping, your emails can be running automatically. Setting up automation programs to run in the background is much easier than you think. Welcome, birthday, anniversary and [...]