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Blog Topics
Saving and Using Custom Building Blocks
In OM3 Knowledge Base
Posted

Saving and Using Custom Building Blocks

By Amy Chan

When using the OM3 editor, you may sometimes have the need to reuse blocks or content in other emails. Did you know with OM3 you can save building blocks and reuse them? To do this, you want to [...]

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Increasing Open and Click Rates
In Email Marketing | OM3 Knowledge Base
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Increasing Open and Click Rates

By Amy Chan

Your open and click rates are good indicators as to how your subscribers are engaging with your brand and how well your campaigns are performing as well as an indicator for your inbox placement. [...]

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Update Sign Up Forms and Stop Spam Subscribers
In OM3 Knowledge Base
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Update Sign Up Forms and Stop Spam Subscribers

By Amy Chan

We recently noticed an influx in sends to spam email addresses due contact forms that don’t have Captcha or consent check boxes. This happens when a bot hits your website and spams your [...]

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Pipedrive Connector for Email Marketing Unleashed
In OM3 Knowledge Base
Posted

Pipedrive Connector for Email Marketing Unleashed

By Ronen Yaari

If you are a Pipedrive user, you probably got the sales funnel worked out, but the marketing end of the equation may be missing. For example, how do you automatically follow-up and nurture the [...]

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Grow Your eCommerce Sales with a CRM integration
In Email Marketing | OM3 Knowledge Base
Posted

Grow Your eCommerce Sales with a CRM integration

By Amy Chan

As a marketer, the information in your CRM and eCommerce is vital data. Without it, you won’t be able to target your customers, or know how your activity is performing. The information in your [...]

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Designing for Mobile…
In Email Marketing | OM3 Knowledge Base
Posted

Designing for Mobile…

By Amy Chan

Many times when designing an email, we overlook the bare necessities, like ‘Can my customer see what I’m seeing?’. Mobile optimization is one of those fuzzy areas of email design: some brands [...]

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Marketing Automation for B2B
In Email Marketing | OM3 Knowledge Base
Posted

Marketing Automation for B2B

By Amy Chan

B2B marketers are gearing up to maximize on their ROI for email marketing automation. With traditional programs like the welcome series becoming a routine facet of every digital marketing team’s [...]

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Test, test and test again!
In Checklists and Cheet Sheets | Email Marketing | OM3 Knowledge Base
Posted

Test, test and test again!

By Amy Chan

It’s seems very easy, right? Create a campaign and send it. But what about testing? I’m not talking about just “previewing” the campaign… but actually sending [...]

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5 Easy E-Marketing Ideas for Non-Profits
In Checklists and Cheet Sheets | Email Marketing | OM3 Knowledge Base
Posted

5 Easy E-Marketing Ideas for Non-Profits

By Amy Chan

For a non-profit, email marketing is the most effective way to build relationships and get attention from people who are most interested. Subscribers sign up for your email marketing because they [...]

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Tips and Cheats for Mobile and Desktop Email Design
In Checklists and Cheet Sheets | Email Marketing | OM3 Knowledge Base
Posted

Tips and Cheats for Mobile and Desktop Email Design

By Amy Chan

Did you know that over 68% of emails are read on a mobile device? If you are using a smartphone, you probably noticed that more and more emails look differently on your phone versus your desktop. [...]

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