Om3 knowledge base

Many times when designing an email, we overlook the bare necessities, like ‘Can my customer see what I’m seeing?’. Mobile optimization is one of those fuzzy areas of email design: some brands [...]

B2B marketers are gearing up to maximize on their ROI for email marketing automation. With traditional programs like the welcome series becoming a routine facet of every digital marketing team’s [...]

It’s seems very easy, right? Create a campaign and send it. But what about testing? I’m not talking about just “previewing” the campaign… but actually sending [...]

For a non-profit, email marketing is the most effective way to build relationships and get attention from people who are most interested. Subscribers sign up for your email marketing because they [...]

Did you know that over 68% of emails are read on a mobile device? If you are using a smartphone, you probably noticed that more and more emails look differently on your phone versus your desktop. [...]

While you’re sleeping, your emails can be running automatically. Setting up automation programs to run in the background is much easier than you think. Welcome, birthday, anniversary and [...]

What kind of content gets my contacts clicking through? How can I optimize the time customers spend reading newsletters to generate the healthiest ROI? Here are some tips and latest email [...]

Did you know that OpenMoves can be integrated with various CRMs and eCommerce platforms? You can easily leverage your data from Salesforce, MS Dynamics or other CRM/eCommerce systems, and [...]

It is with great pleasure to announce that we have been named Best Software for Small-Business Marketing Teams, 2017, by G2 Crowd.

As email marketers we’re constantly striving to increase open rates, write the best subject lines and get keep our readers engaged. It’s also important to guide your readers with [...]