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What is Technical SEO? A Guide for Small Business Owners
By Brian Cooper
In SEO, Technical SEO
Posted January 27, 2022

What is Technical SEO? A Guide for Small Business Owners

If you are looking for better ways to use SEO, this guide can help. Here is the answer to the question, "What is technical SEO?" for small business owners.

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E-A-T Your Heart Out – How to Improve Expertise, Authority & Trust
By Jason OConnor
In SEO, SEO Content
Posted November 14, 2021

E-A-T Your Heart Out – How to Improve Expertise, Authority & Trust

In its 2014 edition of the Search Quality Guidelines, Google introduced the concept of “E-A-T,” or Expertise, Authoritativeness, and Trustworthiness. In the most recent version of the Guidelines, [...]

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Most Important On-Page SEO Elements to Include in 2021
By Nathan Dobson
In On-Page SEO, SEO, SEO Strategy
Posted August 17, 2021

Most Important On-Page SEO Elements to Include in 2021

The importance of SEO is not up for serious debate anywhere. However, SEO is an umbrella term that encompasses everything that can be done to improve a website’s search engine ranking. There are [...]

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How to Use the Hub & Spoke Content Model for Better SEO
By Jason OConnor
In SEO, SEO Content
Posted October 21, 2020

How to Use the Hub & Spoke Content Model for Better SEO

If you are a business owner who has a site with original content, or you’re planning the creation of fresh content, a hub & spoke model is an excellent way to organize it all. As a content [...]

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Migrating to Shopify Ecommerce: SEO Uncomplicated
By Justin Pinkus
In eCommerce, SEO
Posted August 31, 2020

Migrating to Shopify Ecommerce: SEO Uncomplicated

Moving is stressful! But this move can be smooth if you plan correctly.

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SEO: Latest Corona Virus Updates
By Brian Cooper
In SEO, SEO Strategy
Posted May 22, 2020

SEO: Latest Corona Virus Updates

As the pandemic evolves, we are monitoring the effect on our SEO clients and organic search trends in general, whether local or national. Visit this page for regular SEO related COVID-19 updates.

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Don’t Stop Your SEO
By Brian Cooper
In SEO, SEO Strategy
Posted April 3, 2020

Don’t Stop Your SEO

SEO is a zero-sum game. When you lose rankings, another site wins in the SERPs (search engine results page). If you don't stay on top of your SEO your competition will. On the other hand, if you [...]

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Coronavirus – SEO Crisis Prevention and Management
By Justin Pinkus
In SEO, SEO Strategy
Posted March 17, 2020

Coronavirus – SEO Crisis Prevention and Management

To prevent the spread of COVID-19, known as ‘The Coronavirus,’ governments, communities, and businesses around the world are closing or minimizing operations. Individuals are increasingly [...]

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Google’s Natural Language Processing Updates and SEO
By Patty Ptacek
In SEO, SEO Content
Posted December 13, 2019

Google’s Natural Language Processing Updates and SEO

“At its core, Search is about understanding language. It’s our job to figure out what you’re searching for and surface helpful information from the web, no matter how you spell or combine the [...]

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How to Find, Earn and Leverage Featured Snippets
By Jason OConnor
In SEO, SEO Content
Posted December 13, 2019

How to Find, Earn and Leverage Featured Snippets

If you've ever typed a question in Google and been returned an answer in a box, right at the top of the Google search results page, you were looking at a featured snippet. They are also called [...]

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