What is dark mode for email? In dark mode, an email program takes an email designed with a light background and dark text and inverts it to a dark background with light text.  Who is using [...]

It’s a fact: One in every four of your email subscribers will stop engaging with your content. Often, a lost customer will show signs of becoming an inactive subscriber before dropping off, yet [...]

The strong ROI of email marketing is undeniable, and with its continued growth as a digital channel, it’s so important to get email right. Your leads and sales depend on it! This month, we caught [...]

Now that we're collectively visiting brick and mortar stores less frequently - likely a permanent shift - the customer experience must transition to the digital space. Email is the tactic best [...]

This fall, Apple’s iOS 15 update introduced a range of new privacy features. Two of these directly impact marketers, and email marketers in particular. These updates are causing major changes in [...]

Sending out campaigns is the easier part of email marketing. Figuring out when to change things up or what to spend more time on can be tricker. However, digging up insights into hits and misses [...]

B2B companies know they need to keep an eye on prospects for cues that they’ve accelerated from cold to warm to sizzling. Well-timed contact can pay off in increased interest and conversions

Apple’s taking its pro-privacy stance to the streets with its iOS 14 update. The reset brings a number of changes, some of which might make marketers more than a little anxious.

It may only be September but that’s only 2 months away from the holidays. This year is going to be much different from other years. Most big store retailers will be closing stores and focusing on [...]

Email marketing is an important tool for reaching customers and prospects. But to have the right impact, it’s critical that you understand the profile and intentions of your contacts