Supercharge Your B2B Paid Media Strategy With LinkedIn Ads
As digital marketers well-versed in the B2B landscape, we’ve witnessed firsthand the power of a well-executed paid media strategy. Though Google & Meta Ads are an invaluable part of a [...]
The Importance Of Influencer Marketing
I know, I know, you’re tired of sitting at your favorite coffee shop and seeing someone snapping a million pictures of whatever concoction they have suckered the poor barista into making them, [...]
Google Ads CPC Is Soaring — What Falling CTR Means for Your Budget
OpenMoves’ Agency Google Ads Benchmarks Part 1: Middle Market Google Ads Performance Data OpenMoves has a diversity of Google Ads data available for analysis and benchmarking. In this post, [...]
Understanding Google’s New AI Mode: a Bridge Between Search and Gemini
Google announced a new SERP feature called AI Mode on March 5th. In the same announcement Google also describes updates to AI Overviews in SERPs. The AI Overviews announcements seem to be that [...]
Tips on Navigating Healthcare & Wellness Restrictions for META Ads
Understanding the Upcoming Changes in META’s Advertising Policies Over the last month, META has begun notifying advertisers in the Health & Wellness category on policy changes set to [...]
Media Buying from First Principles: The Principle of Underlying Media Quality
Today’s media buying strategies have become complex. Opaque campaign types and audience targeting strategies obscure the actual media that is being purchased. Post-click performance analysis is [...]
Is Automated Bidding a Zero-Sum Game?
The Basics of Migration to Automated Bidding Here’s a common statement you might hear from a Google Ads professional: “Our manual CPC campaigns just stopped performing. CPA bidding dominates [...]
Using the Anthropic API for Bulk Search Query and Negative Keyword Analysis: Try the Script Yourself
In my last blog post, OpenMoves outlined a simple and novel Google Ads script for Google Responsive Search Ads analysis. We created this script using Anthropic’s Claude 3.5 model, which is great [...]
Maximize Retargeting and Audience Creation with First-Party Data
With the constant evolution of digital privacy laws and shift towards a “cookieless” digital world, the importance of first-party data collection and leveraging it strategically has become one of [...]
Google Ads and Paid Media for Performance Marketing Businesses with Multiple Locations
Unlock the power of performance marketing across multiple locations with OpenMoves. Gain insights into strategic campaign segmentation for Google Ads, tailored to your business's unique needs. [...]
