OpenMoves’ Agency Google Ads Benchmarks Part 1: Middle Market Google Ads Performance Data OpenMoves has a diversity of Google Ads data available for analysis and benchmarking. In this post, [...]

Google announced a new SERP feature called AI Mode on March 5th. In the same announcement Google also describes updates to AI Overviews in SERPs. The AI Overviews announcements seem to be that [...]

Google’s AI Search product, currently being called Search Generative Experience, is now live for many users through Google Labs. This is Google’s first significant launch and integration of “AI [...]

Earlier this year, Google released a document titled “Account Structure Best Practices for Modern Search.” Google releases guidance like this pretty often, so this PDF was not a huge news item in [...]

Testing automated bidding strategies in your Google Ads account is the best way to learn what works in your account and what doesn't.

Coronavirus has further increased ecommerce shopping demand across industries and around the world. In a landscape where more and more consumers are shifting to online shopping, the tech giants [...]

Through an iterative CRO process, your website and landing pages can become more engaging, more persuasive, and ultimately better at driving leads and sales.

After launching a Google Ads campaign, many advertisers eventually arrive at the same question – is this effective at driving business?

Writing effective paid search copy can be a challenge. You have to accurately represent the advertiser and appeal to potential customers. Edu copy comes with its own specific set of challenges in [...]

As search marketers continue to push for better ways to reach their customers, ad platforms have been on the hook to meet this demand by regularly rolling out new targeting features to diversify [...]