Signing up to a newsletter should be like walking into a store. Everyone should be welcomed with a big smile, a quick notice about what’s new, and/or maybe even an incentive to stay and look around longer. Your welcome email is the first email that your customers receive from you. It is also a way to thank your customers and begin building a relationship with them; yet too many e-marketers miss this great opportunity.

Some of the best welcome emails are the simplest ones. For example, Adidas simply welcomes the subscriber, quickly tells them in one sentence what they can expect and offers a discount on their next purchase. Including a discount is not required but helps encourage the customer to engage further.

In addition, they keep their branding and colors consistent, including a quick CTA (call-to-action) to “Shop Now”, and at the footer, they make sure to include easy links to other pages on their website as well as how to contact them (Support and Store Finder) and social links.

Setting up your welcome email is simple.

For full instructions on setting up your welcome campaign in OM3 click here.