Social Sharing Has Arrived in OM2
In case you didn’t know it, social media is here to stay, and we’re here to help you integrate social media into your email communications. Welcome to Social Email 1.0. In an effort to foster the growing friendship between email marketing and the world of status updates, 140 characters and Buzzing, OpenMoves has integrated Social Sharing into your email campaigns with the addition of a tiny little tag.
Any emails sent through the OM2 system that include the social sharing tag can now be shared with the following social networks with ease:
* Email (of course)
* Google Buzz
The system simply grabs your email’s subject line and creates a tiny URL using bit.ly to share a copy of your email to the world. We also integrated the Forward-To-A-Friend functionality in the Social Sharing center as well, making it easier to go old-school and simply send your email to another inbox.
So now the hard work you’ve done in creating content for your emails can be leveraged to another audience. How awesome is that?
Sweet. How easy is it?
Really, really, really easy . If you are coding your emails by hand, you’ll simply include the following tags where you want a share prompt. If you using the editor, simply click Custom Fields and you can insert either a text link or share image automatically.
%%socialshare-icon%% will give you this:
%%socialshare-link%% will give you this: Share this…
Here is a screen shot of the Social Share landing page they will arrive at when they click to share:
So can I tell how often it was shared?
Of course! When you log into your Reports area, you will see a Share Statistics tab. Every time someone shares with a specific network, that number will be reflected in the reports, broken down by network.
What else should I know?
We started with the most popular social networks to share to, but may add more down the road depending on user feedback (so let us know what you’d like to see!). In future versions, we are looking at adding the ability to share individual articles within the email itself.