Test, test and test again!
|It’s seems very easy, right? Create a campaign and send it.
But what about testing? I’m not talking about just “previewing” the campaign… but actually sending yourself and a few colleagues a test of the email, clicking on the links, and making sure it looks good on mobile and on various devices.
|Last but not least, AFTER sending your campaign, make sure you check that the email was scheduled/sent and is in the “Outbox” or “Sent” folder. Many times, people forget to actually click “send” on the last page or they go into the outbox and have “paused” the campaign and forgot to “resume” the campaign. Learn more about the outbox here.|