If you are sending email marketing messages to Canadian subscribers or if you are a Canadian company you need to be aware of the new CASL (Canadian Anti-Spam Legislation) law that goes into [...]

When used correctly, pop-ups can maximize your Web site’s effectiveness in generating new prospects and readers.. But before you rush out and slap a pop-up on your site, you need to be aware of [...]

Tips For Correct Usage Of Images. In the good old days, before our production editor got on our case, we would have picked one of those images, copied it, and, voila! Our best advice is DON’T DO [...]

If your business sends emails on a regular basis, then you must have asked yourself: What is the shelf life my emails and when are people actually opening them? Let's examine data from 10 [...]

You don’t have to be a large company with a great brand to deliver an automated, personalized, one-to-one customer experience. Here’s a quick overview of the most important email trends for the [...]