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SEO for Inventory and Seasonal Changes
By Brian Cooper
In SEO, SEO Strategy
Posted December 6, 2013

SEO for Inventory and Seasonal Changes

Think permanence and usability for maximum SEO impact. How do successful Ecommerce sites maintain the SEO value for items that are added, items removed. Items go out of stock temporarily and [...]

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How to Drive Your SEO Car Without Keyword Data
By Brian Cooper
In SEO, SEO Strategy
Posted October 1, 2013

How to Drive Your SEO Car Without Keyword Data

Google is now encrypting ALL organic keyword data from Google searches. In this post, we’ll talk about what this means, why Google did this, and how you should prepare.

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New Advanced Segments in Google Analytics
By Brian Cooper
In SEO, Technical SEO
Posted September 17, 2013

New Advanced Segments in Google Analytics

Google has made significant changes to the Advanced Segments tool in the Analytics Dashboard that include both new functionality and reorganization of the old interface and functions.

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By Brian Cooper
In SEO
Posted June 12, 2013

A Conversation with Andrew Hazen

Andrew Hazen is a Long Island serial entrepreneur. He is a lawyer and a digital marketer by trade, and the founder of a Long Island digital marketing firm. His latest project is LaunchPad – a [...]

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By Brian Cooper
In Email Marketing, Optimization
Posted May 4, 2013

3 Steps to E-commerce Conversion Optimization

E-commerce success is primarily measured in sales or “conversions.” So a good percentage of your time is most likely focused on finding ways to boost sales. Typically, we apply a broad, brute [...]

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By Brian Cooper
In SEO, SEO Strategy
Posted March 13, 2013

How to Use On-Site Search for Lead Generation and SEO

Tracking how visitors use on-site search can lead to all kinds of SEO riches. Understanding what people search for on your site can highlight a hole in your regular navigation. Or, it may also [...]

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By Brian Cooper
In Email Marketing, Optimization
Posted December 28, 2012

Best Ecommerce and B2C Posts of 2012

In this second, end-of-year roundup, we offer you here some of our best posts of 2012 on ecommerce best practices and strategies. We recall a number of posts on ecommerce and email marketing, a [...]

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By Brian Cooper
In SEO, SEO Strategy
Posted November 29, 2012

There are 2 Googles – Which Should You be Listening To?

What Google says and what Google does are not always equivalent. This is the reason that black hat SEO exists alongside white hat SEO. But make no mistake about it – white hat SEO is more [...]

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By Brian Cooper
In SEO, SEO Strategy
Posted September 20, 2012

SEO Fundamentals – Simplified

Doing business online you know that SEO, or “search engine optimization,” is essential to your success. But many people also believe that SEO is a complex and art that necessitates following a [...]

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By Brian Cooper
In Checklists and Cheet Sheets, SEO
Posted July 9, 2012

2 Web Traffic Statistics You Should Be Tracking

Of course we all want to beef up the traffic to our Web sites, especially traffic from natural or organic search. But let me back up a minute. Do you even use any analytics package on your Web [...]

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